Zihan Wang

• Planning and execution of Marketing projects (TOKYO GIRLS COLLECTION, ABEMA, Kansai Collection, etc.),Launch of Live Commerce in Japan.
• Planning and implementation of sponsorship for Tokyo Girls Collection, Sapporo Collection, Kansai Collection, fashion shows for teens, and local fashion shows.
  The 2023 S/S Kansai Collection achieved a ROI of 7.0, contributing significantly to the company's sales, and the 2023 A/W featured an original coordination stage with models, embodying the company's USP of SHEIN for all.
• Live Commerce works cross-functionally with product teams and markets in other countries, from planning to launch in Japan. The live streaming has regularly held 2-3 times a month and featured a variety of performers and themes, from store clerks to influencers and celebrities, to represent the variety and diversity of SHEIN's product lineup.

• Promotion of beauty content on TikTok, collaboration with Kansai Collection, content support for 600 creators.
• Promotion of beauty genre content on TikTok
  In 2021, increased the exposure of creators in the beauty genre, promoted the number of creators posts, and expanded the beauty content within the app.
  Among them, the top beauty creators have grown to star creators who generate hundreds of millions of yen in sales for entertainment agencies in a single year.
  As a result, the number of monthly views of "#美容" initially grew 6.38 times from January to November, contributing significantly to the "TikTok売れ" announced by Nikkei Trendy.
• Collaboration project with Kansai Collection
  Promoted a plan to have TikTok creators' videos shown at the Kansai Collection (one of the largest fashion shows in Japan).
  Conducted TikTok LIVE for the Kansai Collection featuring many influencers, and both of the past two events have received approximately 1 million PVs.

• Beauty SNS account (Instagram/Twitter) management, influencer collaboration, and promotion of original cosmetics.
• Preparation for selling original cosmetic products, operated Instagram and Twitter accounts, growing Instagram from 70,000 to 140,000 and Twitter from 0 to 20,000.
• For the products were already selling, communicated with 15,000 influencers and asked them to promote products.

My first career. After a training period, I entered the beauty/fashion/entertainment industry.