Nathan Storace
Web3 Marketing & Community Building Specialist
Kumamoto,Japan
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
Work History
Head of APAC Marketing
Cross The Ages
5 2023 - Current
- Objectives and Strategy Definition: Established and implemented marketing objectives and regional strategies aligned with overall company goals, driving targeted growth in the APAC region.
- Marketing Campaigns Design, Planning, and Execution: Created, planned, and executed integrated marketing and communication campaigns that significantly boosted product awareness and demand.
- Prospecting for Strategic Partnerships: Identified and pursued new strategic partners and business opportunities, fostering growth and expanding market presence in the APAC region.
- Event Organization: Conceptualized, planned, budgeted, and executed all aspects of our participation at the Tokyo Game Show for two consecutive years. This included overseeing the design and management of the booth, coordinating logistics, handling communications, and ensuring the successful promotion of our brand, significantly increasing our exposure.
- Team Management: Led and developed a team of four marketing professionals, ensuring continuous improvement in their performance and career growth.
Japan Business Development Manager
Cross The Ages
09.2022 - 05.2023
- Professional Network Development: Built an extensive local professional network from scratch within a few months, leading to numerous successful collaborations and business opportunities.
- Community Building: Spearheaded the creation, development, and growth of a Japanese user community for our trading card game. Within six months, the Japanese community became the second-largest and most active on Cross The Ages: TCG, with the first-ever World Champion being a Japanese player.
- Marketing and Communication Campaigns: Designed and executed marketing and communication campaigns in collaboration with local influencers and media outlets, significantly enhancing product visibility and engagement.
Marketing and Communication Manager
Cross The Ages
01.2022 - 09.2022
- Social Media Management: Developed and executed strategic plans for content creation across multiple platforms (Twitter, Medium, YouTube, etc.), leading to a notable increase in engagement and brand visibility.
- Marketing Campaigns Management: Led the design and execution of high-impact campaigns with partners and influencers, utilizing various tools like social quests to maximize brand awareness and performance.
- Community Events Management: Created, organized, and delivered successful online and offline community events, strengthening loyalty and community engagement.
- Competitive Intelligence Management: Conducted thorough analysis of industry trends and competitors within Web3 and the gaming industry, uncovering opportunities for growth and innovation.
GameFi Advisor
Freelance
3 2022 - Current
- Marketing: community building, marketing and communication campaigns, questing tools...
- GameFi ecosystem: NFT specialized blockchains, web 3.0 guilds, communities and influencers, Play & Earn projects...
- GameFi project whitepapers: analysis, review, structuring, writing...
Associate and GameFi Analyste
Grand Angle Meta
10.2022 - 09.2023
- In-Depth Analysis of GameFi Projects: Conducted detailed analyses of GameFi-related projects for presentation on our GameFi and Metaverse dedicated channel
- Video Scriptwriting: Wrote scripts for our YouTube channel, enhancing content delivery and viewer engagement
- Newsletter Article Redaction: Composed articles for our GameFi newsletters, providing valuable insights and updates
- Web3 Guild Creation and Development: Established and developed a Web3 guild (GAM GUILD), fostering community growth and engagement.
Youtube Content Creator
YouTube
12.2021 - 10.2022
- In-Depth Fundamental Analysis of GameFi Projects: Conducted detailed analyses of GameFi and NFT-related projects for presentation on my GameFi dedicated channel.
GameFi Advisor
Kinetix
06.2022 - 09.2022
- Whitepaper Design and Redaction: Collaborated with the Kinetix team to design and redact their whitepaper.
Education
Bachelor Degree - Psychology
Aix-Marseille Université
01.2015 - 01.2018
Skills
Web3 Expert
Languages
French
Native language
English
Proficient
C2
Japanese
Intermediate
B1
Timeline
Associate and GameFi Analyste
Grand Angle Meta
10.2022 - 09.2023
Japan Business Development Manager
Cross The Ages
09.2022 - 05.2023
GameFi Advisor
Kinetix
06.2022 - 09.2022
Marketing and Communication Manager
Cross The Ages
01.2022 - 09.2022
Youtube Content Creator
YouTube
12.2021 - 10.2022
Bachelor Degree - Psychology
Aix-Marseille Université
01.2015 - 01.2018
Head of APAC Marketing
Cross The Ages
5 2023 - Current
GameFi Advisor
Freelance
3 2022 - Current
Summary
Marketing professional with strong expertise in creating and executing expansion strategies for innovative companies, particularly in the Web3 gaming sector. Having led impactful marketing campaigns and community development in the APAC region.
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