Nana Okano

Team Essential Health, LISTERINE®︎ and BAND-AID®︎

• Responsible for planning and creating all kinds of materials for in-store communication such as pop and testers.
• Delivered In-store communication items to customers on desired schedules by managing time efficiently and planning effective routes.
• Assist in the development of local point of sale material with external suppliers, from briefing through to installation, within budgetary parameters and to retailer specification, whilst upholding the brand image.
• Lead regular VM reviews of each activity, collating quantitative and qualitative feedback, for both internal teams and external suppliers.
• Carry out regular field visits and attend installations at key launches and new store openings.
• Developed strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.

Team Dr.Ci:Labo, Acquisition Marketing

• Lead the successful launch of the new product by coordinating cross-functional teams and developing/executing marketing plans for all channels.
• Increased brand awareness and enhanced the new product's visibility by executing marketing campaigns such as creating TVCM, LP, digital banners, tie-up contents with major magazines/influencers and organizing PR events.
• Developed and executed branding campaigns to educate target audiences on the new product features, benefits and values while adhering to regulatory requirements.
• Conducted market research to identify consumer trends and preferences while monitoring competitors' trend and activities.

Watches and Fine Jewelry Division

• Coordinated and ensured accurate related PR events such as product launch events, press presentations, influencer's events celebrity's events and exclusive events for VVIP.
• Supported event planning, location scouting, and proposal/reports by collaborating with internal teams and external vendors/suppliers.
• Supported translating press release and daily reports from Paris. (English⇆Japanese)
• Managed PR samples, KOL gifting, and shooting items.
• Monitor and track the competitors' activities and SNS trends.