HaoJun Zhang

• Partnered with sourcing, M-Tech, and market research specialists to define and launch product assortment.
• Partnered with merchandising, creative, and UX/UI specialists to improve customers' site experience.
• Partnered with pricing specialists to develop and evolve the Pricing and Promotional strategy for products.
• Partnered with channel specialists such as GTM, Paid Search, Organic Search, and E-mail to improve product relevancy and positioning in customer-facing communication.
• Partnered with finance, manufacturing, and CARE specialists to understand the drivers of product performance and identify improvement opportunities.
• Leading priority initiatives; building and running projects that are cross-functional from conceptualization through delivery, such as the migration to the New Platform.

Key achievement: Saved about 20% of redundant expenses by overhauling digital marketing strategy including paid search ads, display ads, affiliate ads, etc.

• Conducted in-depth research on Japanese live streaming market, conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.
• Analyzed metrics to measure product performance.
• Led the Japanese operations, product, and marketing management teams to work together to develop a monetization strategy and achieve 5 days of 8 million yen in sales, even as monthly active users were cut in half.

Key achievement: Estimated additional monthly revenue of 20 million yen through the introduction of a third party advertising partnership.

Product Manager, February 2018 - December 2020

• Developed marketing plans and strategy to promote specific products to target demographics.
• Launched a new product, "SocialPitt", which achieved new sales of 20 million yen per year and won the best project award.
• Analyzed user access data and improved product strategy to increase LIMIA's monthly active users by 52% over the previous semester.

Software Engineer, December 2018 - October 2020

• Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability and performance.
• Reviewed project specifications and designed technology solutions that met or exceeded performance expectations.

Key achievement: Led the creation of the SocialPitt product from 0 to 1 and gained approximately 400 enterprise customers in the first year

Product Manager, May 2017 - December 2018

• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
• Managed the development of cryptocurrency trading system, coordinate with vendors at least once a week, and complete earlier than planned within the budget.

Software Engineer, April 2017 - December 2018

• Engineered modern applications with PHP, JavaScript, and NoSQL.
• Acquired and ingested data to build and maintain data pipelines that led to discovering an opportunity for a new site feature, reducing customer acquisition costs by 5%

Key achievement: Achieved about 50% of newly acquired users by improving the content of the website and access analysis.

• Analyzed issues to identify troubleshooting methods needed for quick remediation.
• Explained technical information in clear terms to promote better understanding for non-technical users.
• Collaborated with clients to define solution requirements.

Key achievement: Obtained 100% troubleshooting success rate and high customer satisfaction rate, received outstanding employee recognition and promoted to manager.