Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Yiyun Gu

Project Management
Tokyo
Yiyun Gu

Summary

Since graduating from college, I have worked on a variety of projects for a television station and an event/artist management company. I was involved in client/supplier relations, artist correspondence, on-site event support, and music label operations. 6 years of event experience has enhanced my ability to overcome difficult situations and be resourceful, contributing to the business with flexible planning. I would like to continue to utilize the experience I have accumulated and build my career. I would also like to actively absorb new knowledge and skills to contribute to the company.

Overview

7
years of professional experience
6
years of post-secondary education
3
Languages

Work History

Shanghai Lezi Entertainment Co.,Ltd.
Shanghai

Project Leader
01.2015 - 03.2019

Job overview

  • Managed team meetings and discussed project's goals and objectives.
  • Observed progress of each project, examined risks and coordinated contingency plans.
  • Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
  • Obtained needed resources by strategically negotiating with stakeholders and outside suppliers.

Main projects participated in

  • 2015-2018 June-July Fête de la Musique (annual summer music festival organized by the French Consulate in Shanghai)
  • 2016 August Echo Music Festival
  • 2016-2018 Series of performances held at the opening of a new shopping mall
  • 2018 August Radwimps World Tour in Shanghai & Chengdu

Shanghai Lezi Entertainment Co.,Ltd.
Shanghai

PR Manager
01.2015 - 03.2019

Job overview

  • Collaborated with media and platforms for commercials and variety shows to encourage company and talents coverage.
  • Defined and achieved project and overall organizational vision, strategies and tactics.
  • Consulted with advertising agencies to arrange promotional campaigns in various types of media.
  • A&R related work such as album planning.
  • Creation and execution of marketing/promotion plans for talent and music.
  • Live performance support.
  • Assist artist managers with their duties.

STAR China Media Ltd.
Shanghai

Channel Operation Assistant
07.2012 - 12.2014

Job overview

  • Program sales and copyrights licensing collaboration with local TV stations.
  • Monitored company inventory to keep stock levels and databases updated.
  • Carried out day-to-day duties accurately and efficiently.
  • Organizing broadcast data, creating playlists, proofreading subtitles, etc.
  • Provide on-site support for Asia Music Awards ceremonies sponsored by the company.
  • Cooperate in the production of programs such as artist interviews.
  • Cooperation in operations related to the Shanghai International Film Festival.

Education

Aoyama Gakuin University
Tokyo, Japan

MBA from International Management
04.2021 - Current

Communication University of Zhejiang
Hangzhou City, Zhejiang Province, China

Bachelor of Arts from Cultural Industry Management
09.2008 - 06.2012

Skills

    Effective project management

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Timeline

Aoyama Gakuin University

MBA from International Management
04.2021 - Current

Project Leader

Shanghai Lezi Entertainment Co.,Ltd.
01.2015 - 03.2019

PR Manager

Shanghai Lezi Entertainment Co.,Ltd.
01.2015 - 03.2019

Channel Operation Assistant

STAR China Media Ltd.
07.2012 - 12.2014

Communication University of Zhejiang

Bachelor of Arts from Cultural Industry Management
09.2008 - 06.2012
Yiyun GuProject Management