Yutaka Ito

• Boosted sales revenue by implementing customized sales strategies tailored to individual clients' needs.
• Obtained licenses for existing customers and implemented cross-selling measures, achieving a target achievement rate of 110-133%.
• Sales support by creating competitive comparison and industry analysis materials utilizing research results based on the knowledge of PMM.
• Built strategy and conducted a CxO letter action for a long-term users, which resulted in the creation of business negotiations with a CVR of 30% from a group that had not responded for a long period of time.

• Planned, promoted, and analyzed periodic market research, competitive analysis, and user research, and reported market overviews internally.
• Planned and managed Go-To-Market (GTM) strategy, conducting customer segmentation and market size analysis.
• Based on GTM results, created more than 10 advertisements and case studies as marketing initiatives. Also intervened and supported in the planning of nurturing measures, starting with premise research.
• Responsible for external delivery of new feature launches (LP creation, customer guidance, and utilization explanations).

• Created and presented real-time reports on current market conditions to upper management and other divisions. (Total: more than 20 reports & projects so far.)
• Tracked key performance indicators to measure success of campaigns monthly basis.
• Collected and analyzed data on customer demographics, preferences, needs and in-app purchasing habits to identify potential markets and factors affecting product demand.
• Utilized different tools to analyze marketing and market trends and suggested measures to improve business processes.
• Researched and evaluated potential new markets and products.

• Responsible in data collection, evaluation and reporting
• Advise clients on global marketing research strategies, research methodology, and consumer trends
• Conducted 10 to 15 different genres of offline studies(both quantitative and qualitative) ranging from the TV/apps game, alliances, public transportation, etc. per year and recorded 60 million yen(approx. 540,000 USD) on the sales of 2018
• Devise survey protocols, study methodology, procedure, and the layout of the output
• Direct and oversee the local staffs including the moderator on the background and purpose aiming for the high-quality study
• Negotiated with local partner on the costs and made a contract to lead the project with realistic and reasonable condition

Example of the past experiences:

Brand funnel analysis(Japan)
UI/UX study - Web/apps(Japan, US)
Street-catch towards the students (Thailand, Vietnam)

Focus Group Discussion/In depth Interview - Design of the appliance(China), Concept Study(US, UK, Germany, Hong-Kong)
Home-visit - Foods Product (Taiwan)

• Consulted with clients to outline project scopes and strategic goals of marketing research
• Made presentations to clients to explain proposal and results in easily understood terms
• Proposed and sold over 250+ surveys per year on average
• Made a great success in achieving the sales budget of 100 million JPY(approx. 912,000 USD) in 2017
• Received twice on monthly sales MVP in Macromill. (The semi-MVP has been awarded three times.)

• Optimized resource allocation for smooth operations, ensuring adequate staffing and material availability.
• Proposed and implemented the education systems of inspection workers to reduce the unnecessary costs by approx.1800 USD per month
• Planned material equipment and manpower needs for the factory