Yukitaka Noah Horio
Consumer Engagement Executive
Tokyo
Summary
Creative and data-driven candidate with extensive knowledge of CRM communication strategy and data analysis. Passionate about reshaping the product positioning for growth while maintaining consistent brand image. Skilled at managing projects with various stakeholders under uncertainties and changing circumstances in a fast-paced environment.
Overview
2
2
years of professional experience
11
11
years of post-secondary education
1
1
Language
Work History
CONSUMER ENGAGEMENT MARKETING
PHILIP MORRIS JAPAN
TOKYO
09.2022 - Current
- Proposal of new brand communication strategy (redefining of consumer segmentations, changing communication frequency, contents taste) based on deep analysis of consumer profile data, working cross-functionally with multiple stakeholders. Resulted in increasing consumer traffic by 10% Year-on-Year.
- Development of omnichannel CRM campaign strategy and execution plans of new product launch, including activations such as launch event, lottery campaign and engagement digital contents.
- Redefining of multiple existing CRM activities to ensure maximized business impact and standardizing of activity implementation timeline.
PORTFOLIO MARKETING TRAINEE
PHILIP MORRIS JAPAN
Tokyo
04.2021 - 09.2022
- Developed and implemented comprehensive, detailed execution plan for new acquisition pipeline. Resulted in increasing lead generations by 13% vs non-promo period. Execution of this activity has led company to use it as one of main acquisition pipelines in 2023 commercial calendar.
- Drove SOM growth by 6.5% of brand within its product category as project owner for new low-price brand line-up in nation-wide scale. Portfolio management by setting clear brand framework and communication guidelines to differentiate target audience with premium line-up, resulting in less cannibalization than previous implementation of low-price line-up.
- Implementation of digital tool into brand website platform involving more than 5 different stakeholders (both internal/external) as project manager despite lack of technical background. Project was handled across three different time-zones including NY and Milan. Ultimately implementation lead to approximately 15% of all tobacco purchases in E-commerce in first 3 months.
Education
BBA - Economics
Keio University
Tokyo 05.2017 - 05.2021
IB Diploma -
International School of Hamburg
Hamburg, Germany 02.2009 - 05.2016
Skills
Project management
undefinedTimeline
CONSUMER ENGAGEMENT MARKETING
PHILIP MORRIS JAPAN
09.2022 - Current
PORTFOLIO MARKETING TRAINEE
PHILIP MORRIS JAPAN
04.2021 - 09.2022
BBA - Economics
Keio University
05.2017 - 05.2021
IB Diploma -
International School of Hamburg
02.2009 - 05.2016
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