Final Cut Pro
Yua Hirota
Social Media Manager
Tokyo
Summary
- Social Media Manager with a proven track record at Niantic, enhancing brand presence across APAC regions through innovative content and strategic collaborations.
- Expert in video and image editing, fluent in Japanese and English, and adept at data analysis to drive engagement. Excelled in leading high-impact campaigns and boosting follower base, showcasing exceptional creativity and cross-cultural communication skills.
- Managed the whole APAC social media teams as a Social Manager lead for Pokemon GO in Niantic, leading to channel growth and obtaining positive sentiments from users.
- Responsible for handling and managing Social contents for large scaled live events, such as GOFest Osaka and GOFest Sendai.
Overview
5
5
years of professional experience
1
1
Language
Work History
Social Media Manager (responsible for APAC Region)
Niantic
Tokyo
07.2022 - Current
- Responsible and charge of managing multiple social media platforms (Facebook, Instagram, X, TikTok, YouTube), ensuring a consistent brand voice and message.
- Lead and responsible for all PokemonGO social media accounts and contents in APAC regions.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition - specifically aiming for younger Gen-Z
- Lead and manager for the social team members in APAC region
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility (using tools such as Sprinklr and Sprout)
- Worked and directed various agencies for asset, content creation
- Lead, and charge of multiple social campaigns (collaborations including Musical artists (Da-iCE), Chikyuno Arukikata Guide book, Omokoro, Model Press, Famitsu etc...)
- Lead and responsible of all social related contents for multiple PokemonGO live events - GOFest Osaka 2022, GOFest Sendai 2023, City Safari Seoul, GO Wild Area Fukuoka 2024, WCS etc
- Creation of various assets (capable editing Videos, Images, and sounds professionally)
- Work very closely with Pokemon Company (TPC) for all Pokemon related contents
Social Media Manager
EXNOA - DMM Games
01.2021 - 06.2022
- Responsible for preparing all the Social posts and platforms for the new TPS game.
- Edited videos and images for asset creations
- Communicated and also worked as an interpreter when necessary communication happens between the US Agency.
- Analyzing datas and trends aiming to target the younger generations
Social Media/Interpretor
GITEC Inc
01.2020 - 01.2021
- Translation and Interpretation for various documents and meetings
- Charge of scheduling and preparing carious Social Media contents
- Analyzing datas for better social performance
- Editing images, videos and sounds using creator tools and software
Education
Bachelors - SILS
Waseda University
Tokyo, Japan03-2020
Skills
- Social Media Management (YouTube, TikTok, Instagram, FB, X)
- Photo, Video, Sound editing (Photoshop, Illustrator, Final cut Pro X, Premiere Pro, Logic pro X, Pro tools, Clip Studio etc)
- Social Media Strategy
- Fluent in using both Japanese and English (TOEIC 980)
- Data Analysis
- Content scheduling (Sprinklr, Sprout)
- Content creation/preparation
- Team management
- Market Research (Gen-Z)
- Campaign Management
- Influencer Marketing
Software
Logic Pro X
Illustrator
Photoshop
Sprinklr
Sprout
Slack
Teams
Word
Powerpoint
Excel
Timeline
Social Media Manager (responsible for APAC Region)
Niantic
07.2022 - Current
Social Media Manager
EXNOA - DMM Games
01.2021 - 06.2022
Social Media/Interpretor
GITEC Inc
01.2020 - 01.2021
Bachelors - SILS
Waseda University
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