Yu Yosano

Introduced brandnew product and the lifestyle with LG Styler into the Japan market, delivering the benefits and values to our target consumers through offline and online communication.

• Led all the marketing communications for the home appliance products, from building strategy to executing the plans and managing the A&P budget, collaborating with business development and sales teams to ensure company-wide branding consistency.
• Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
• Revamped in-store materials such as POPs and leaflets to integrate the brand equity between ATL and BTL.
• Increased brand awareness by 5pt, and lifted conversion rate from awareness to purchase intention by 16pt.

Improved the overall experience for the customer, restaurants and riders of foodpanda, providing data-focused insights derived from app-database, VoCs and market research.

• Took advantage of the strong background in statistics and consumer insight to effectively output narrative insights on pain-points and actionable solutions.
• Implemented 3 solutions around Customer Help Center's contents and navigation, and operational process of Customer Service, resluted the improvement of CSAT score by 18pts since I joined the company.

3+ years of experience as an end-to-end project manager in marketing research.

• Covered project circle from client-facing, proposal to analyzing & reporting leveraging internal and external resources.
• Being specialized in marketing strategy, consumer understanding, and brand positioning, helped clients to formulate and evaluate their marketing plans with consumer insights based on statistical analysis.
• Experienced studies in various industries, such as FMCG, OTC medicines, tobacco, cosmetics, games, apps and more.