Yiru Li
-
Changsha
Summary
With a solid foundation in economic and financial theory and outstanding data analysis skills, I possess risk management awareness and insights into industry research and business strategies. During my graduate studies, I focused on market design and the application of game theory, gaining familiarity with microeconomic analysis and asset valuation methods. I interned as an analyst at ByteDance Japan, where I was responsible for user behavior data analysis and local market research, demonstrating strong capabilities in data modeling, report preparation, and strategy interpretation. Proficient in using tools such as Excel, SQL, and Python, I have the ability to translate data insights into business decision support. I am fluent in Chinese, Japanese, and English, capable of keenly capturing effective information and trends, and adaptable to cross-cultural work environments. A passionate fan of anime, I have a good sense of internet culture and am dedicated to creating value for the team.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
Work History
cadet
ByteDance Japan
05.2023 - 01.2024
- Utilize SQL and other tools to extract and analyze user behavior data, evaluating the effectiveness of Japan's live streaming section (Live).
- Collaborate with the marketing team to track the ROI of marketing activities and provide optimization suggestions.
- Assist the operations team in enhancing the effectiveness of localized content operations, planning and executing holiday or trending topic events to increase user engagement.
- Review and optimize Japanese content to ensure it aligns with local culture and user aesthetics.
- Work with the product manager at the Beijing headquarters to provide feedback on the Japanese market and suggest feature iterations.
- Independently complete the special research for the 'Newshome No Home Challenge' topic, which was adopted by the operations team and implemented in subsequent activities.
Cross-border e-commerce proxy operator board members
Hi, dispatch overseas
02.2021 - 03.2022
- Participated in the WordPress generation setup and the creation of Gogo SEO and Youtube channels, helping the company's domestic startup cross-border e-commerce team increase orders through AI video, fingerprint browsing, and agency operations.
- Assisted in writing articles for Amazon Japan.
Project founder member-product design board
WeVlog
09.2019 - 01.2021
- Company Overview: video sharing platform
- The project focuses on the rapid development trend of short video and aims at the sinking niche marketVlog medium and long video sharing.
- The purpose is to create a medium and long video platform that serves the public, hosts Vlog bloggers, and integrates youth, trend and novelty.
- In 2020, it entered the 'Source Capital' BP evaluation phase.
- Use the first and second level interface of the 'Mudo App' design platform.
- Regularly analyze and evaluate the pain points and product power of competitors.
- Video sharing platform
Travel Experience-Product Strategy Combination Block
Hunan Xiangmeng International Travel Service Co., LTD
09.2018 - 06.2019
- Assist in the production of company international tours, high-end customized tours, and educational travel products.
- Mainly assist in the planning of content promotion activities for Japanese travel, writing travel experience reports through new media.
- Enhance repeat purchase rates for key clients through high emotional intelligence and empathy skills.
Trainee (Sales position)
Inner Mongolia Tongliao people's life insurance
06.2017 - 03.2018
- Provide follow-up services such as renewal, collection, claims processing, changes, and loan applications for existing customers, and expand new policies for those in need.
- Understand the risk-bearing capacity of new and existing customers, and provide solutions.
- Identify potential customers through phone calls, visits, online promotions, etc.
- Plan the main theme activities of this session's interns' sales competition and host the activities.
Education
Master - International Economics
Japan University of Development
04.2023 - 03.2025
Bachelor's Degree - International Economics and Trade
National University Of The Inner Mongol
09.2015 - 06.2019
Skills
- National Computer Level II exam
- Proficient in using WPS
- Tableau
- Looker Studio
Certification
College English Test Band 6 CET-6
Current Residence
Changsha, Hunan
Personal Information
Date of Birth: 09/19/96
Place Of Origin
Shaoyang, Hunan
Timeline
cadet
ByteDance Japan
05.2023 - 01.2024
Master - International Economics
Japan University of Development
04.2023 - 03.2025
Cross-border e-commerce proxy operator board members
Hi, dispatch overseas
02.2021 - 03.2022
Project founder member-product design board
WeVlog
09.2019 - 01.2021
Travel Experience-Product Strategy Combination Block
Hunan Xiangmeng International Travel Service Co., LTD
09.2018 - 06.2019
Trainee (Sales position)
Inner Mongolia Tongliao people's life insurance
06.2017 - 03.2018
Bachelor's Degree - International Economics and Trade
National University Of The Inner Mongol
09.2015 - 06.2019
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