Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

YIRAN LI

1-31-3,Bunka-SumidaKu,Tokyo,13

Summary

Accomplished Web Marketing Manager at LabBase Inc., adept in new business development and relationship building, significantly exceeding sales targets by 600%. With 11 years of experience at Recruit Inc., one of Japan’s largest human resources companies, as a corporate sales representative and dual-role consultant. Supported recruitment for over 500 companies, including those in IT, FMCG, and healthcare sectors. Built strong client relationships, generated approximately 250 million yen in sales, and consistently exceeded sales targets for 15 consecutive quarters.

Overview

15
15
years of professional experience

Work History

Web Marketing Manager

LabBase Inc.
10.2023 - Current

Responsible for developing and executing marketing strategies to attract potential clients seeking recruitment services. This includes promoting the company’s brand, enhancing its online presence, and effectively communicating its value proposition.

 • Developed and executed marketing strategies to attract potential clients for recruitment services.

 • Planned and executed nurturing initiatives such as online seminars and offline exhibitions.

 • Managed digital marketing efforts, including PPC, email marketing, and social media marketing.

 • Prepared and presented regular reports on marketing activities, campaign performance, and market trends.


Key Achievements

 • Secured 60 new clients, achieving 160% year-over-year growth.

 • Exceeded sales targets by 600%.

 • Secured 10 million yen in new contracts within 1.5 years.

Business Development Manager

LabBase Inc.
04.2021 - 09.2023

As the business manager for the new web business ‘LabBase Career Tenshoku,’ responsible for a range of tasks including preparing contract documents and rules, conducting market analysis, developing new clients, managing contracts, and ensuring customer success. Additionally, responsible for proposing the development of new features and improving existing systems based on customer needs.

 • Developed business strategies, set sales targets, and prepared accurate sales forecasts.

 • Built and maintained strong relationships with key clients and stakeholders.

 • Improved system functions, including adding new search items and features to the scouting service.


Key Achievements

 • Achieved 160% year-over-year growth and exceeded sales targets by 600%.

 • Managed a team of 4 specialists, establishing standard operating procedures.

Product & Sales Planning Manager

Recruit Co. Ltd.
04.2016 - 03.2021

In charge of 2 direct scouting web services:"Rikunabi Next Agent Network" and "Career Carver".

 • Planned sales strategies, set sales targets, and monitored progress.

 • Developed and sold new web service products.

  • Promoted service usage among foreign agents and less active recruitment agencies.


Key Achievements

 • Achieved 120% sales target or more for 15 consecutive quarters.

 • Exceeded 180% of the target with new client development.

 • Gendered the 46 million personal goal in the department.

 • Led the team of 10 collages and exceed 120% of sales targets.

Recruiting Adviser

Recruit Co. Ltd.
10.2010 - 03.2016

In charge of IT, Internet, FMCG, and Healthcare industries across all occupations, responsible for understanding companies’ recruitment needs and challenges and formulating effective recruitment strategies.

 • Developed tailored recruitment strategies based on client needs.

 • Advised clients on market trends, salary benchmarks, and talent acquisition best practices.

 • Maintained long-term relationships with clients to ensure repeat business.

 • Negotiate job offers and facilitate the closing process between clients and candidates.


Key Achievements

 • Achieved a total sales target of over 250 million yen.

 • Led projects as a project leader with 2-4 team members.

 •100% or more in 15Q consecutively.

Associate Consultant

Future Architect Co. Ltd.
04.2009 - 09.2010

• Contributed to core system development projects, customer feedback improvement projects, and intranet development.

• Technologies used: Java, Ruby, MySQL,HTML.

Education

Bachelor of Asia Pacific Social Science -

Ritsumeikan Asia Pacific University
OOITA,Japan
03.2009

Skills

  • Account Acquisition and Customer success on B to B sales
  • Business Development
  • Revenue development
  • Goal Setting and Problem-solving aptitude
  • Relationship Building
  • Training and Onboarding
  • Contract Negotiation
  • Project Management
  • Vendor Management
  • Email marketing campaigns and Event planning
  • Salesforce CRM Software
  • Microsoft Office and Google tools

Languages

Chinese (Mandarin)
Native language
Japanese
Proficient
C2
English
Upper intermediate
B2

Timeline

Web Marketing Manager

LabBase Inc.
10.2023 - Current

Business Development Manager

LabBase Inc.
04.2021 - 09.2023

Product & Sales Planning Manager

Recruit Co. Ltd.
04.2016 - 03.2021

Recruiting Adviser

Recruit Co. Ltd.
10.2010 - 03.2016

Associate Consultant

Future Architect Co. Ltd.
04.2009 - 09.2010

Bachelor of Asia Pacific Social Science -

Ritsumeikan Asia Pacific University
YIRAN LI