YIFEI MA

• Translated, edited, and produced product materials (brochures, visuals, manuals, texts) tailored for the Japanese market.
• Coordinated with overseas marketing, product, and commercial teams (China & the U.S.) to ensure consistency in product information and promotional strategies.
• Planned and executed showroom open houses and trade shows.
• Maintained the company’s website and social media accounts.
• Managed copywriting, press releases, and advertising coordination.
Key Achievements:
• Led the renewal of the company’s official website.
• Initiated and organized Leyard Japan’s first individual exhibition appearance.

• Supported communication and coordination for 4 game titles among Chinese, English, and Japanese teams.
• Conducted user research and analyzed feedback and insights on Japanese players.
• Performed on-site and document translation, localization quality checks, and promotional material review.

• Managed annual CSR budgets across multiple Asia-Pacific regions and monitored project implementation.
• Planned and executed 6+ annual donation projects and monthly NGO collaborations in alignment with market strategies.
• Organized 8–10 employer branding and engagement events per year.
• Maintained partnerships with 6+ NGOs and supported marketing initiatives through CSR collaboration.
Key Achievements:
• Initiated the Kohler Safe Water Project, one of Kohler China’s flagship CSR programs.
• Launched Kohler Hackathon, a student product design competition in collaboration with Marketing, Design, R&D, and HR teams; nominated for the Kohler Innovation Award.
• Co-launched the Kohler Charity Run, which became a major annual branding event.

• Conducted interviews and wrote feature stories for show participants.
• Assisted in content planning, schedule coordination, filming, and non-linear editing.
• The program was first broadcast on the Shanghai Foreign Language Channel and later aired nationally.