Xiaoyu Zhang

Focus Areas:
Business Strategy | Brand Strategy | Digital Production Partnerships | Business Process Design | System Solution Selection

Key Achievements:

• Led brand strategy initiatives for a major Japanese information services corporation.
• Spearheaded new business strategy and market entry for a prominent UK public broadcaster (conducted in English).
• Conducted internal system analysis and solution selection for a leading Japanese financial group's corporate website.
• Acted as digital publishing partner for a global pharmaceutical corporation (English-based).
• Facilitated omnichannel marketing transformation for a global pharmaceutical corporation (English-based).

Responsibilities:

LINE Official Account (Business Platform)

• Led product management for Business Platform CRM/CMS with a user-centered approach.
• Participated in the service integration strategy between LINE Yahoo and NAVER.
• Conducted comprehensive user research, UX design, requirement definition, and data analysis.
• Directed development teams across Korea and Vietnam

Achievements:

• Increased user base and revenue through the launch of new features.
• Enhanced revenue through cross-service integration initiatives.

Responsibilities:

Retty iOS & Android App

• Managed web & app product planning with a focus on user-centered design.
• Conducted user research, UX design, requirement definition, and data-driven marketing strategy.
• Led development and launch of user-centric app features.

Achievements:

• Increased user acquisition by 20%.
• Improved user retention rates by 30%.
• Enhanced revenue through introduction of new features.
• Achieved an app store rating of 4.5.