Tomomi Yoshimura
Behavior Scientist / Designer
Chiyoda-ku
Summary
Behavioral science expert and designer skilled in integrating analytical and human-centered methodologies to uncover the intricate factors influencing satisfaction and purpose among customers, employees, and communities. With a strong managerial perspective, efforts focus on addressing social issues at individual sites, emphasizing firsthand engagement that resonates with the voices and emotions of stakeholders. Holding a master’s degree in behavioral science from the London School of Economics (LSE), expertise includes human behavior, cognition, and decision-making. Currently concentrating on organizational behavior design, dedicated to transforming individual behaviors and motivations while enhancing organizational culture and operations to strengthen competitiveness in dynamic environments.
Overview
18
18
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Behavioral Scientist and Behavior Designer
Freelance (Motivation Design Lab)
01.2023 - Current
- Consulting applying behavioral science knowledge
- Design Research Methods, Behavioral and Motivational Design Research
- Fusion of Systems Thinking, Design Thinking, and Behavioral Science
- Analyzed user behavior and feedback to optimize design and user experience.
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints with ED tech startup, fitness gyms and Universities
Principle Advisor, Behavioral Scientist
Godot Inc.
09.2024 - 06.2025
- Behavioral science training, content creation, and executive management training (Behavioral science training provided to 800+ employees of a major life insurance company)
- Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
- Support for the launch of behavioral design teams for private companies and local governments
Learning Content Development and Behavior Designer
GLOBIS Co., Ltd.
11.2023 - 09.2024
- Analyzed user behavior and feedback to optimize design and user experience.
- Edited 30+ online learning contents and case studies
- Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
Behavioral Scientist and Behavior Designer
K-three Co., Ltd. (now Godot Co., Ltd.)
08.2021 - 09.2022
- Behavioral science research at AI tech startup company.
- Behavior change interventions to promote habitual learning and exercise, investigations, and effect verification
- Conducted user research to identify pain points, leading to a more intuitive interface.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
Investment Support Specialist
JETRO (Japan External Trade Organization)
08.2015 - 03.2016
- Streamlined internal processes by identifying areas for improvement and implementing effective solutions.
- Delivered exceptional customer service to more than 100+ clients, addressing client inquiries and resolving issues promptly.
- Maintained up-to-date knowledge of market developments, attending industry conferences and participating in professional development opportunities.
Finance and Credit Management
Sumitomo Mitsui Banking Corporation
09.2009 - 09.2011
- Collaborated with cross-functional teams to execute complex transactions, fostering a cohesive work environment and achieving successful outcomes.
- Analyzed market trends and industry data, identifying emerging opportunities for new investments or divestitures.
Airport Passenger Operations, Flight Attendants, Cabin Service Planning
Japan Airlines Co., Ltd.
08.2007 - 12.2007
- Cabin Operations Department Crew Support Schedule Group
- Crew schedule management, personnel planning
- Efficient Crew Arrangement and System Design
Education
Master of Science - Behavioral Sciences
London School of Economics
London, United Kingdom 04.2001 -
Bachelor of Arts - Policy Management
Keio University
Tokyo 04.2001 -
Master of Arts - Health Care Management
Tokyo Medical And Dental University
Tokyo 04.2001 -
Skills
Behavioral design strategies
Motivational design techniques
Integrated design approach
Qualitative data interpretation
Affiliations
- Global Association of Applied Behavior Scientists, 2021-
- DLX Design Lab, Institute of Industrial Science, The University of Tokyo, 2025-
Certification
Change Leadership Certificate(IDEO U)
Timeline
Change Leadership Certificate(IDEO U)
09-2025
Neuroscience for Business (Massachusetts Institute of Technology)
05-2025
Creative Leadership Certificate （Royal College of Art)
09-2024
Principle Advisor, Behavioral Scientist
Godot Inc.
09.2024 - 06.2025
Learning Content Development and Behavior Designer
GLOBIS Co., Ltd.
11.2023 - 09.2024
Behavioral Scientist and Behavior Designer
Freelance (Motivation Design Lab)
01.2023 - Current
Behavioral Scientist and Behavior Designer
K-three Co., Ltd. (now Godot Co., Ltd.)
08.2021 - 09.2022
Investment Support Specialist
JETRO (Japan External Trade Organization)
08.2015 - 03.2016
Finance and Credit Management
Sumitomo Mitsui Banking Corporation
09.2009 - 09.2011
Airport Passenger Operations, Flight Attendants, Cabin Service Planning
Japan Airlines Co., Ltd.
08.2007 - 12.2007
Master of Science - Behavioral Sciences
London School of Economics
04.2001 -
Bachelor of Arts - Policy Management
Keio University
04.2001 -
Master of Arts - Health Care Management
Tokyo Medical And Dental University
04.2001 -
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