Tomoko Kuwabara

• Defined and set deliverables and scope of services with a defined timeline.
• Created the direction based on the client’s needs and budget.
• Operated as the lead point of contact for any and all matters specific to accounts (Tiffany＆Co., BoConcept, Victorinox, Teijin).
• Liaised with cross-functional internal teams.
• Created and presented a brief document to internal teams or outsourced persons or agencies.
• Time tracking and project management.

Roles not limited to the above but also;

Tiffany&Co. : Led influencer marketing for Tiffany Ginza opening.

BoConcept : Actively involved in the creative ideation and Meta ads management.

Victorinox : Actively involved in the creative ideation and typography of messages.

Teijin : Heavily involved in the Material BU unification strategy development and created/presented a proposal.

Belonged to Marketing Communications Dept., DX Brand Communications Dept. and Corporate Communications Dept.

【Brand Communication】

• Led a brand communication framework project internationally as the center of its global development.
• Created a communication framework brand guidelines.
• Created and disseminated brand communication assets.
• Managed the CI/VI manual and redefined contents.
• Did the Brand governance.
• Managed the global Brand/Marketing members as a lead of its group.

【Event Control】

• Acted as an APAC event representative for an international press preview and worked cross-functionally to deliver the right messages and promotion assets.
• Planned and managed internal global product launch events.
• Developed and managed global internalization activities/campaigns.

【Digital】

• Set KPI and used GA to visualize the usage of marketing collaterals.
• Worked with an agency to renew a Marketing/Sales assets sharing platform from UX/UI perspectives.
• Led Mopria's Japan market brand awareness campaign by leveraging digital ads.

【Creatives and Others】

• Wrote a product promotion video script in English based on its Japanese.
• Wrote a script for a radio CM (J-WAVE).
• Liaised with the in-house UK creative agency to produce Brand/Marketing communication assets.
• Issued global internal newsletters.
• Built a global communication coordinator network.
• Acted as a company representative for the Marketing Working Group of Mopria Alliance.

• Attended monthly sales and marketing manager meetings and reported the monthly sales and activities.
• Used CMS to establish the Japanese website for the company.
• Translated required documents and web materials from English to Japanese and vice versa.
• Searched and contacted potential affiliate companies.
• Made a booking widget and/or page for affiliate companies, for example for HIS.
• Supported the booking department and vice president who is in charge of the Asian market.
• Used a unique system to amend, cancel, and refund tickets.

Worked at Hamanas Ltd. / Maspro Ltd. / Nippon Express Ltd. (International Freight)

Worked at A&S Ltd. (agete).