Thet Wah Win
Head of Marketing
Yangon
Summary
Dynamic Head of Marketing with 30 years of proven success in local firms and multinational corporations, specializing in telecommunications, FMCG, and retail industries. Recognized for a proactive and enthusiastic approach, adaptability to change, and a commitment to team collaboration. Holds an MBA from the Yangon Institute of Economics, emphasizing a strong foundation in marketing principles. Expertise includes driving measurable results in fast-paced environments while fostering a culture of innovation and teamwork.
Overview
31
31
years of professional experience
1
1
Certification
2
2
Languages
Work History
HEAD OF MARKETING
Capital Diamond Star Group (Retail)
10.2021 - Current
- Strengthen the digital brand footprint for G&G, Capital, and Wellington.
- Increase brand awareness and equity through effective online and offline communications.
- Conduct consumer insight surveys and analyze the data to fully understand consumer behavior and brand positioning.
- Oversee the entire marketing strategy to ensure the brand stays top-of-mind for consumers, setting long-term goals, developing marketing plans, ensuring consistent brand messaging.
- Lead efforts to build emotional connections with the brand through storytelling, brand values, and customer engagement initiatives.
- Monitor promotional sales and participation for all brands.
- Drive e-commerce and e-service sales and increase their contribution to total merchandising sales.
HEAD OF MARKETING
Makro Myanmar
01.2020 - 12.2020
- Crafting comprehensive strategies for all marketing teams, including Digital Marketing, Advertising, Promotions, Media Management, Public Relations, and Customer & Partner Communications.
- Preparing and managing monthly, quarterly, and annual budgets for the Marketing department and setting sales targets for promotions and campaigns to achieve the company's overall sales goals.
- Developing plans to establish and enhance the brand, allocating resources effectively across various projects, and setting both short-term and long-term departmental goals.
- Ensuring a strong and consistent brand message across all channels and marketing efforts, including events, email campaigns, the e-commerce website, and promotional materials.
- Analyzing consumer behavior to identify and define customer personas.
- Consistently monitoring the loyalty program and expanding the database by offering special campaigns and benefits for members, in partnership with suppliers and vendors.
- Monitoring the competition, including acquisitions, pricing changes, and the introduction of new products and features.
- Coordinating marketing efforts to boost brand awareness.
HEAD OF MARKETING COMMUNICATION
Telenor
09.2016 - 01.2020
- Develop and implement integrated marketing communication strategies to promote the brand.
- Ensure alignment of communication strategies with the company's business objectives and brand positioning.
- Set long-term and short-term goals for the marketing communication team.
- Strengthen the brand's presence and visibility in the market.
- Ensure consistent and compelling brand messaging across all channels.
- Oversee the creation and management of brand guidelines.
- Plan and execute advertising campaigns across various media channels.
- Monitor and analyze the effectiveness of advertising and promotional activities.
- Prepare and manage the marketing communication budget.
- Lead and mentor the marketing communication team.
- Foster a collaborative and innovative team environment.
- Provide regular performance feedback and development opportunities.
- Collaborate with other departments, such as sales, product development, and customer service, to ensure cohesive communication strategies.
- Coordinate with external agencies and vendors for marketing and communication services.
COUNTRY MANAGER
Myanmar Index Creative Village
12.2014 - 08.2016
- New business development by partnering with media owners and business partners.
- Develop advertising, promotion of products, production of marketing collaterals.
- Organize/coordinate joint promotions, sponsorships, events/relevant activities.
- Manage product/brand development, marketing and promotions support Media relations, website management covering updates, revisions and new postings of content.
- Lead in all correspondences to clients on team’s behalf.
- Lead and manage internal team to work under agreed timeline.
- Manage and strengthen relationship with clients.
- Consult team during developing process of PR, media and creative plan.
- Present and lead meeting during operation period.
- Manage and consult clients in strategic implementation process.
COMMERCIAL MANAGER (MYANMAR / LAOS)
Sanofi Pasture Thailand
02.2013 - 09.2014
- Prepares company’s strategic plans, forecasts and budget for Myanmar and Laos.
- Coordinates relations with countries’ distributors in collaborations.
- Develops, implements and monitors business reporting tools to track performance of distributors.
- Networks with Supply Chain, Medical, Marketing, Sales and Regulatory functions to ensure adequate levels of support to distributors.
- Coordinates medical and marketing support activities.
- Coordinates with Headquarters (France) commercial functions to ensure smooth value chain support to Myanmar and Laos.
- Engages in training, marketing and medical activities to pursue high quality vaccine promotional activities in the countries.
- Engages in vaccine advocacy activities with external stakeholders in the country in pursuit of expanding the use of vaccines in-line with local and international recommendations.
- Ensures both countries business performance is on track.
EXECUTIVE DIRECTOR (SELF EMPLOYED)
Channel 2 Marketing Services and Consultancy
03.2009 - 01.2013
- Providing marketing services tailored to specific business environments to significantly increase sales and profits, ensuring total customer satisfaction and sustainable customer retention.
- Offering a comprehensive range of marketing consulting services for clients aiming to enhance their brand position, market share, sales, and overall return on investment.
- Key responsibilities include:
- Understanding clients’ needs and developing tailored marketing strategies.
- Building and implementing integrated marketing plans and tracking the results.
- Analyzing outcomes and fine-tuning marketing strategies for optimal performance.
- Specializing in Advertising, Public Relations, and Media Buying.
- Organizing and managing events to enhance brand visibility and engagement.
HEAD OF MARKETING (MARKETING MANAGER)
City Mart Holding Co Ltd
03.1999 - 03.2009
- Responsible for the marketing and branding strategy for retail chain stores and shopping malls.
- Focused on brand building, expanding the customer base, consumer tracking, and managing partnerships for the bonus club card and membership program.
- Organize marketing campaigns, promotions, special events, and oversee design and decoration.
- Handle public relations, conduct press conferences, release news and information, and maintain media relationships as the spokesperson.
- Control and manage the department budget.
ADVERTISING & PROMOTION EXECUTIVE
Myanmar Kuok Oils and Grains Ltd
09.1994 - 07.1997
Education
MASTER OF BUSINESS ADMINISTRATION - MBA BUSINESS ADMINISTRATION
B.A HONOURS - ENGLISH
Skills
Marketing & Brand Management
Certification
Attended Licensing Training for Agents and Licensing Revision Class for NIIM Exam - 4th Batch by AIA Myanmar
Timeline
HEAD OF MARKETING - Capital Diamond Star Group (Retail)
10.2021 - Current
HEAD OF MARKETING - Makro Myanmar
01.2020 - 12.2020
HEAD OF MARKETING COMMUNICATION - Telenor
09.2016 - 01.2020
COUNTRY MANAGER - Myanmar Index Creative Village
12.2014 - 08.2016
COMMERCIAL MANAGER (MYANMAR / LAOS) - Sanofi Pasture Thailand
02.2013 - 09.2014
EXECUTIVE DIRECTOR (SELF EMPLOYED) - Channel 2 Marketing Services and Consultancy
03.2009 - 01.2013
HEAD OF MARKETING (MARKETING MANAGER) - City Mart Holding Co Ltd
03.1999 - 03.2009
ADVERTISING & PROMOTION EXECUTIVE - Myanmar Kuok Oils and Grains Ltd
09.1994 - 07.1997
- B.A HONOURS, ENGLISH
Yangon Institute of Economics - MASTER OF BUSINESS ADMINISTRATION, MBA BUSINESS ADMINISTRATION