Teng Fei
Shanghai,Shanghai
Summary
- 20 years of marketing and sales working experience in themechanical machinery and components industry, mostly in foreign-owned companies, throughout my career, 1st 5 years for sales function and 2nd 15 years for marketing-related work and product management
- Aspired to pursue the role of Marketing-relevant work / Product management at a B2B/Manufacturing Company
Overview
20
20
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Head of CN Marketing
DAB Pumps (Qingdao) Co. LTD
Qingdao/Shanghai, China
2021.06 - Current
- Set the overall product and brand marketing strategy, including identifying the target market, overseeing product life cycle & mgmt., development, profitability, and market share growth of assigned product categories;
- Market and competitive intelligence collection, analysis, including Macro-economy, vertical industry, and competition landscaping, and CRM management;
- Sales tools creation and maintenance, including commercial copy, technical documentation, and pricing tools
- Marketing communications and digital marketing management; Offline events management and content creation
- Product management, including product lifecycle management and roadmap management, NPD (new platform/product definition, development), and the PMI (product maintenance and improvement);
- Price management, including the machine, parts, and service...
- E-commerce business management
- Team structure: Product management (including pricing) *1, Marcom*2, and E-commerce *1
Global Product Marketing Manager
INTAMSYS China
Shanghai, China
2019.12 - 2021.05
- Take responsibility for Strategic marketing, Marketing intelligence, Marketing Communication/Digital, and Product Management
- Full product P/L responsibility
- Marketing intelligence collection and analysis
- Marketing communication strategy and execution
- Business development for filament sales
- Product portfolio management and lifecycle management
Global Product Marketing Manager
Danfoss China
Shanghai, China
2011.09 - 2017.09
- Responsible for the BU 5 years strategy and execution planning to achieve aspirational targets
- Responsible for HPO (High Power Open Circuit, newly built BU in 2013) new product development and launch/introduction throughout upstream and downstream value chain from idea then to business case then to tangible products, this case was about hundreds million US dollar business in global level and targeting to enter our defined global market that Danfoss had never entered before because of lacking appropriate and competitive product line
- Responsible for market promotion and business development work in rest of the world regions (excluding China)
- Responsible for sales and marketing function’s regular KPIs goals setting and tracking
Partner & Sales Department Head
www.CEhome.com
Beijing/Shanghai, China
2009.08 - 2011.08
- Responsible for maintenance and development of daily customer relationship
- Responsible for sales team management and business development in assigned regions
- Responsible for implementation of internet marketing activities per customer requirements
Parts Sales & Marketing Specialist
Cummins China
Shanghai, China
2008.10 - 2009.08
Marketing Representative
Caterpillar China
Shanghai/Singapore, China/Singapore
2008.03 - 2008.10
Sales & Marketing Supervisor
SGS-CSTC Standards Technical Services
Shanghai, China
2007.09 - 2008.02
Sales Engineer
Ingersoll-Rand China
Shanghai, China
2006.07 - 2007.08
Education
Master of Science - Mechanical Engineering
Zhejiang University
Hangzhou/China 2004.09 - 2006.07
Bachelor of Science - Mechanical Engineering
Shanghai Jiaotong University
Shanghai/China 2000.09 - 2004.07
Skills
- Strategic Planning & Vision
- Team Leadership & Development
- Brand Development & Positioning
- Product Lifecycle Management
- Product Positioning & Competitive Intelligence
- Demand & Lead Generation
- Public Relations & Crisis Communication
- Change Management & Adaptability
- Project Management
- Cross-Functional Collaboration
Languages
Chinese (Mandarin)
Native
English
Fluent
Accomplishments
- Danfoss Behavior Award received from Danfoss
- Ranking as excellent (top 10%) in annual performance assessment when in Danfoss
Certification
- Product Management Training from anexternal training course delivered by Dorian Simpson
- Leading@Danfoss (Leadership Training)
- Professional Pricing Training from an external course
- Certified TTT Trainer (product management) @Danfoss
- Professional Selling & Negotiation Skills Training @Ingersollrand
Timeline
Head of CN Marketing
DAB Pumps (Qingdao) Co. LTD
2021.06 - Current
Global Product Marketing Manager
INTAMSYS China
2019.12 - 2021.05
Global Product Marketing Manager
Danfoss China
2011.09 - 2017.09
Partner & Sales Department Head
www.CEhome.com
2009.08 - 2011.08
Parts Sales & Marketing Specialist
Cummins China
2008.10 - 2009.08
Marketing Representative
Caterpillar China
2008.03 - 2008.10
Sales & Marketing Supervisor
SGS-CSTC Standards Technical Services
2007.09 - 2008.02
Sales Engineer
Ingersoll-Rand China
2006.07 - 2007.08
Master of Science - Mechanical Engineering
Zhejiang University
2004.09 - 2006.07
Bachelor of Science - Mechanical Engineering
Shanghai Jiaotong University
2000.09 - 2004.07