Tang Ho Yin

Job introduction :

Manage operation and development of the Japanese EC site for major fashion brands from overseas

Working scope :

●Operation :

1.Page and product listing update

2.Cooperate with warehouse and customer service

3.Implement in-site promotion and sales

●Web development :

1.Organize clients requests and creating project proposals to boost online sales

2.Communicate with development team to manage development timeline and progress, development testing

●Proposal and reporting :

1.Proposal and execution for sales improvement plans

2.Research on the Japanese fashion market

3.Analysis of sales, traffic, promotion and returns

4.Promotion and strategy analysis

●Overseas marketing

1.Assist Japanese fashion brand to create overseas social media pages and web pages

2.Proposal for overseas social media advertising

3.Analysis of traffic and performance

Achieved result :

●Increased 20% yearly sales of managed brands

●Localized overseas brands for the Japanese market

●Advertising Japanese fashion brands in the overseas market

●Utilized Japanese, English, and Chinese language skills in meetings with business partners

Job introduction :

Plan and implement marketing strategy to promote Australian property to Hong Kong market.

Working scope :

●Image design :

1.Facebook posts

2.Instagram posts

3.Website banner images

●Content writing :

1.Facebook and Instagram posts

2.Website content

3.Video scripts

4.SEM & SEO

●Ads publishing :

1.Facebook and Instagram ads

2.SEM

3.Youtube

4.Google Display & Gmail

●Marketing strategy planning :

1.Branding promotion

2.Ad targeting strategy

3.Daily posts updating strategy

●Website operation :

1.Development

2.CMS management

3.Layout designs & product listing update

●Video :

1.Filming

2.Editing

3.Subtitles & animations

●Event management :

1.Leads generation events planning and execution

2.Run‐down planning and management

3.Presentation materials preparation and review reports

●Data analysis :

1.CRM reports

2.Ad performance reports

3.Website traffic reports

Achieved result :

●Weekly inquiry increased from 40 to 80 in average

●The sales of the Hong Kong branch have become the number one in the Ray White branches

Job introduction :

Plan and implement marketing strategy to promote inventory and HR software

Working scope :

●Image design :

1.Facebook posts

2.Instagram posts

3.Website banner images

●Content writing :

1.Facebook and Instagram posts

2.Website content

3.Video scripts

4.SEM & SEO

●Ads publishing :

1.Facebook and Instagram ads

2.SEM

●Marketing strategy planning :

1.Branding promotion

2.Ad targeting strategy

3.Daily posts updating strategy

●Website operation :

1.Development

2.CMS management

3.Layout designs

●Video :

1.Filming

2.Editing

3.Subtitles & animations

●Data analysis :

1.CRM reports

2.Ad performance reports

3.Website traffic reports

Achieved result :

●Increased weekly inquires from 5 to 20 in average

●Created opportunities to start advertising through video and Google AdWords

Job introduction :

Plan and implement marketing strategy to promote website and app development service. Manage development of website and app for clients.

Working scope :

●Website and app development

1.Organize customer requests and creating project proposals

2.Communicate with development team to manage development timeline and progress, development testing

●Content writing :

1.Facebook and Instagram posts

2.Website content

3.SEM & SEO

●Ads publishing :

1.Facebook and Instagram ads

2.SEM

●Marketing strategy planning :

1.Branding promotion

2.Ad targeting strategy

3.Daily posts updating strategy

●Data analysis :

1.CRM reports

2.Ad performance reports

3.Website traffic reports

Achieved result :

●Created opportunities to start advertising through Google AdWords