Your Name
Overview
68
68
years of professional experience
57
57
years of post-secondary education
2
2
Certifications
Work History
IBM Japan & IBM Business Consulting Services
01.1987 - Current
Japan Practice Director
Teradata Japan
08.2016 - 12.2019
- Analytics Practice
- Supervised data science as well as software development projects, did business development activities, helped make IP, managed performance of people, recruited people
- Detail>
- Project supervision: Made proposal to an automotive, got contract, and structured project org
- Helped resolve project issues found in automotive projects
- Survival analysis
- Business development: Spoke in big marketing event (500 participants) and wrote in publications
- Performance management: Set annual goals of direct-reports according to skills / aspirations
Senior manager
SAS Institute Japan
11.2012 - 07.2016
- Of solution consulting
- Did business development of text mining
- Articulated text mining value proposition, partnered with SI-vendors, developed demo, helped account executives sell and spoke in large marketing events
- Articulated project plan, project long term roadmap, and future architecture
- Discussed business analytics issues and identified opportunities
- Built, managed, and executed analytics project
- Projects>
- Automotive: Quality assurance AI process (Text mining & risk predictive analytics)
- Electronics: IoT analytics (Data mining utilising machine-generated data)
- Printer maker: IoT analytics (revenue forecasting)
- Pharmaceutical: Text analytics for AE (pharma firms & regulatory authority)
- Apparel: Data science projects such as demand forecasting and markdown price optimization
- E commerce: Next-Gen web analytics integrating web log with customer profile purchase data
- Magazine article: MarkeZine (http://www.markezine.jp/author/863)
Managing consultant of Information
08.2010 - 10.2012
- Agenda
- Provided consultation to CxO and articulated long-term business roadmap / IT architecture
- CRM analytics consulting that ranges from customer understanding (life-time value and propensity to buy) and response modelling, to strategic engagement such as wallet share growth contributed to customer success as well as IBM software licence revenue
- Acted as an evangelist of the social analytics advanced tool, and experienced 21 projects
- Foreign life insurer: Strategic planning activities (next-gen digital architecture)
- Premier airlines: Planning activity of next-gen data science, BI, CRM and SOA
- Foreign non-life insurer: provided consultation to CxO in terms of their digital strategy
Managing consultant
Consulting
05.2009 - 07.2010
- BAO
- Delivered consulting services of strategic use of customer-owned data
- Practice areas were: CRM, database management, data mining, text mining, business intelligence, managerial accounting, web analytics, optimization and social analytics
- Projects>
- Auto: Marketing datawarehouse and portal
- Consumer electronics: Social analytics project
- Cosmetics: Managerial accounting, KPI, business intelligence
Manager & Managing
IBM
09.2000 - 04.2009
- Of, marketing science practice
- People-managed 2 regular employees and about 20 contractors across Asia Pacific
- Supervised Asia-Pacific wide project to reallocate SMB sales force
- Conducted statistical modelling of logistic regression/ regression and data mining
- Evangelized business analytics
- Used Siebel CRM, DB2, DWH, SAS Analytics, SPSS, etc
Project manager of Asia
SAP
07.1995 - 08.2000
- Pacific fulfilment
- Proprietary CRM package solution:
- Project-managed development activities of Asia-version of US-origin CRM package solution, :
- Project-managed SAP project that brought legacy Japan fulfilment customer master into SAP, and synchronized them
- Well-managed and well-communicated with overseas development teams
System engineer & project manager of SMB
04.1987 - 06.1995
- Undertook as system engineer and project manager those projects such as manufacturing system, CRM system, office systems
IBM
01.2003
- Pacific award
- Domain of expertise / Experience
- Business development & Pre-sales
- Made AI/Data Science consulting proposals to large enterprises (Automotive, electronics, telco, etc)
- Done pre-sales activities in manufacturing, distribution, pharmaceutical, and media industries
- Business development activities of Text Analytics in Japan market
- Pre-sales activities as managing consultant of information agenda (BI/BA, DWH, MDM, CRM, etc.)
- Spoke in many external seminar events
- Data Science/Business Intelligence/DWH/Data management
- Conducted business consulting of analytics-driven strategy making as well as leveraged analytics tools such as SAS, Python, R and SPSS
- Insurance: Call center text analytics and cross-sell predictive model
- Automotive predictive maintenance
- Survival analysis
- Customer models such as cosine similarity, customer purchase propensity, and response model
- Made machine learning models (incl
- Neural network) with Python/scikit-learn, R and SAS/SPSS
- Profit simulation, BI managerial accounting
- Text analytics, social analytics, web analytics
- Analytics consulting in industries such as manufacturing, apparel, E commerce, and pharmaceutical
- Experienced in building large scale DWH (Mostly DB2, SQL server too.)
- Conducted IT consulting of master data management as well as BI solution IT (Cognos, SCM BI, etc.)
- Industry domain knowledge ‐ Insurance: Experience of conducting internal projects in insurance company ‐ Automotive: Experience of conducting IoT projects for automotives as vendor-side data scientists ‐ Electronics: Experience of conducting forecasting, BI, and text analytics projects for electronics
- CRM
- Delivered CRM consulting services to insurance, automotive, airlines, and ad agencies
- Managed CRM system development project (led Japan team and teamed with US/EU teams)
- Deployed APAC-wide relationship management practice originated in IBM US
- Delivered IT consulting to implement CRM solutions (Siebel, MSM, and Sales Force)
- Delivered CRM analytics services
- People Management / Project Management ‐ Now managing 2 teams (data science, data analysts) in MetLife Japan (7 regular employees) ‐ Managed 3 teams (data science, software development and BI) in Teradata (16 regular employees) ‐ Managed geography dispersed APAC team (2 regular and 20 contractors, 2 years) in IBM ‐ Project-managed external client projects of analytics and CRM (over 10 years) and internal projects
- Career
Director of data
MetLife
01.2020
- Science
- Conduct and manage data science projects, and engage with insurance internal clients
- Plan, organize, lead and supervise data science projects
- Interview data scientist candidates
- Projects>
- Text analytics: Call center text log analytics: Morphological analysis, term weight /TF-IDF, word embedding, singular vector decomposition, text clustering, word2vec, Latent Dirichlet Allocation, text classification with logistic regression, SVM, neural networks (tensor-flow), etc
- Used Python / Janome on Jupyter notebook IDE
- Cross-sell predictive model: Insurance cross-purchase prediction of existing policyholders with light-GBM, logistic regression, random forest, etc
- Supervised the team project for sales channels
- Exploratory data analysis: Initial data analysis of existing policyholders in a category
- Used SAS programming to process large data volumes, visualized using seaborn/excel, made power-point slides, and presented to insurance internal stakeholders.
Education
s University (Bachelor - law
St. Paul
01.1965 - 02.2022
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Takaharu TSUDA
Ph.D. - Management and information science
Tama University
Master’s degree - economics
Temple University
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Certification
TOEIC 945) Native in Japanese
Additional Information
- Awards: , 1993 IBM Most excellent award 1995 IBM Most excellent award
Timeline
Director of data
MetLife
01.2020
Japan Practice Director
Teradata Japan
08.2016 - 12.2019
Senior manager
SAS Institute Japan
11.2012 - 07.2016
Managing consultant of Information
08.2010 - 10.2012
Managing consultant
Consulting
05.2009 - 07.2010
IBM
01.2003
Manager & Managing
IBM
09.2000 - 04.2009
Project manager of Asia
SAP
07.1995 - 08.2000
System engineer & project manager of SMB
04.1987 - 06.1995
IBM Japan & IBM Business Consulting Services
01.1987 - Current
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Takaharu TSUDA
Ph.D. - Management and information science
Tama University
Master’s degree - economics
Temple University
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s University (Bachelor - law
St. Paul
01.1965 - 02.2022
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