Tai Matsunaga

■Business description

• sales of owned media (magazine, WEB, SNS)
• Follow up with existing clients
• Creative creation of advertisements
• Planning and drafting of SNS content
• Building relationships with local companies
• Blog article writing
• Simple court proceedings
• Interpretation and translation
• Photography for advertisements

■Business description

• Web advertising planning/management (Youtube/GDN)
• Affiliate advertising management (Share a Sale)
• Email marketing (Klaviyo/Shopify)
• Creative development for advertisements
• In-house e-commerce site/mall operations (Shopify/Amazon/Walmart)
• SEO strategies/content creation
• Collaboration with customer success
• Negotiations with advertising agencies
• Strategies for increasing Customer Lifetime Value (LTV)
• Influencer marketing

■Achievements

• Email Marketing: Implemented list segmentation, created multiple high-converting templates, resulting in a sales increase of up to 1000% compared to the previous year.
  
• Web Advertising Operations: Managed a monthly advertising budget of $100,000, achieving a sales increase of 150% compared to the previous year.
  
• Customer Success: Established a sales-focused team, achieving a monthly revenue of $10,000.
  

■Business description
・SNS operation, monitoring, post creation, etc.
・Advertisement operation of Google, Yahoo, and various SNS
advertisements on behalf of clients
・Creation of banners and video advertisement content
・Translation of advertisements and SNS postings
・Promotions using influencers
・Creation of surveys using GMO services
・SNS facilitation for live-streaming events
・Creation of sales materials
・Web media management

■Main Clients
・Automobile companies
・publishing companies
・railroad-related companies
・household goods manufacturers
・school associations

etc.

■Achievements

・Account management for accounts with 0 to 200k followers
・Responsible for launching an Instagram account for household goods manufacturers. Planned gift distribution and user-participation CP, and
gained 5,000 followers.
・Advertisement Management with a budget of approximately 300,000-5,000,000 yen
・Handled Google, Yahoo, and Twitter ads for a book discount fair for a
publishing company (1 month / 3 million yen budget). Proposed to shift the
budget from the existing plan, which focused on display and video, to
listing ads with KW selection of all books eligible for discounts, and
contributed to a 30% increase in CV rate compared to the previous plan.

■Business Description
・Proposal sales of domestic and foreign fabrics and products to apparel
brands in department stores and specialty stores.
・Planning and operation of exhibitions
・Interaction with sewing factories
・Quality control of fabrics
・Proposal of new product promotion, import/export operations, and
・Ordering and receiving
・Preparation of quotations, invoices, and contracts
・Delivery data management
・Sales and customer data management
・Responding to inquiries from customers (via e-mail and telephone).

■Main Customers
・Apparel manufacturer

■Achievements
・Total annual sales: 30 million yen