Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sylvia Chen

Partnerships Specialist
东京

Summary

Dynamic leader with a proven track record as Chief Growth Officer at ZCloak Network, driving strategic alliances and expanding global presence. Expert in project coordination and team leadership, successfully onboarding 20+ partners and co-hosting major industry events. Skilled in strategic marketing, fostering growth in competitive markets.

Overview

5
5
years of professional experience

Work History

Founder & CEO

Hedwig Labs (Marketing & BD Agency)
Tokyo, Japan
05.2024 - Current
  • Founded a boutique agency providing business development and consulting services for Web3 startups and traditional firms.
  • Supported 3+ clients in market entry, partnership building, and go-to-market strategies, driving measurable user and brand growth.
  • Organized a flagship offline event in Tokyo, attracting over 100 institutional and retail participants, resulting in client acquisition and established partnerships with Japanese communities, KOLs, and VC networks to accelerate client growth in APAC.

Chief Growth Officer

ZCloak Network
05.2022 - 05.2023
  • Developed and executed global growth and BD strategies, expanding presence across Asia, the US, and the EU.
  • Onboarded 20+ project partners to the platform, and secured strategic alliances with major exchanges (OKX, Kucoin).
  • Engaged Tier-1 VCs (Polychain Capital, Folius Ventures) to support fundraising and strategic business development.
  • Co-hosted offline BD events in New York with over 200 industry participants.

Chief Marketing Officer

FitR (Jump to Earn Game)
05.2022 - 12.2022
  • Built and led an 8-member BD and marketing team, focusing on KOL partnerships and exchange relations.
  • Negotiated with the Binance NFT marketplace, resulting in a successful NFT launch (5,000 BNB sold in one week).
  • Expanded BD presence in Korea, Vietnam, and Turkey through local ambassador recruitment.

Chief Marketing Officer

YIN Finance (Decentralized Liquidity Solution)
04.2021 - 08.2022
  • Established global communities (Twitter 70k, Discord 27k, Telegram 27k) through strategic business development campaigns.
  • Recruited and managed a 7-member BD team across Asia, achieving brand presence in Japan, Korea, Russia, and Turkey.
  • Secured grants and BD collaborations with public chains, including BNB Chain, Polygon, Arbitrum, and DAOMaker.
  • Built a global ambassador program, driving adoption across 10+ countries.

Investment Manager

LD Capital
05.2020 - 03.2021
  • Sourced and evaluated primary and secondary blockchain investment opportunities (Polkadot, NFT, DeFi, Layer-2).
  • Participated in investments in Efinity, Parasset, Nayms, Centrifuge, Konomi, etc.
  • Established strategic BD resources, connecting projects with VCs, communities, KOLs, and exchanges.
  • Built and operated an active 500-member investor community, hosting AMAs, and generating BD leads.

Education

Master of Arts - Master of Communication And Bilingual Translation

Hong Kong Baptist University
HONG KONG
04.2001 -

Skills

Team leadership

Goal-oriented planning

Project coordination

Strategic marketing planning

Skilled in Texas Poker strategy

Timeline

Founder & CEO

Hedwig Labs (Marketing & BD Agency)
05.2024 - Current

Chief Growth Officer

ZCloak Network
05.2022 - 05.2023

Chief Marketing Officer

FitR (Jump to Earn Game)
05.2022 - 12.2022

Chief Marketing Officer

YIN Finance (Decentralized Liquidity Solution)
04.2021 - 08.2022

Investment Manager

LD Capital
05.2020 - 03.2021

Master of Arts - Master of Communication And Bilingual Translation

Hong Kong Baptist University
04.2001 -
Sylvia ChenPartnerships Specialist