Art, Culture & Cinema
Souhayel Hedfi
Public Health & Communication Professional
Nakano
Summary
Bring your difference and be the change you want to see
Public health and communication professional with 5 years experience in public relations, health communication and corporate communication. I specialize in disease awareness and stakeholders engagement for the benefit of patients and their families.
I am conscientious, reliable and a good team player, with strong ethics and eagerness to tackle challenges. I have led and implemented high-impact projects in a fast-paced environment to ensure the efficient support of the business strategy.
Overview
6
6
years of professional experience
16
16
years of post-secondary education
7
7
Certifications
5
5
Languages
Work History
Creating Shared Values & Global Marketing Intern
Rohto Pharmaceuticals
Tokyo / Osaka
09.2022 - 03.2023
- Develop and initiate global PR & CSR projects on eye diseases awareness, with budget previsions and implementation timeline
- Support PR & CSV department in their activities
- Support global marketing team on market research and strategy
- Improve products marketing objectives by constructing communication initiatives and supporting branding strategies to increase local client outreach.
Public Relations & Creating Shared Values Intern
Rohto Pharmaceuticals
Tokyo
07.2021 - 08.2021
- Research on Corporate Social Responsibility and provided recommendations for implementation
- In-depth analysis of company's corporate culture and recommendations for a global human-centered culture
- Collaborated with global marketing team : market research and market analysis of north African market: Tunisia , Algeria and Morocco.
Communication Professional
Novo Nordisk
Tunis
09.2019 - 08.2020
- People & Organization department & Project Management Office
- Company's spokesman in media interventions. Briefs GM and Directors in case of media intervention.
- Management of Tunisian Diabetes Month for 3 consecutive editions (more than 20 events /month)
- Sponsorship and CSR management
- Supported Business units by aligning corporate communications policies and stakeholder engagement strategies for effective marketing and sales projects.
- Regular interaction with governmental and non-governmental organizations to involve them in joint projects (disease awareness campaigns).
- External communication: Trimestriel and monthly articles, press releases and press conferences with local media (average annual media coverage 120 articles).
- Internal communication : regular updates on company's global intranet, internal newsletter and staff development based on company's culture.
Public Affairs Specialist
Novo Nordisk
Tunis
04.2019 - 08.2019
- Event planning, implementation and management (more than 30 events/ year) including Tunisian Diabetes Month
- Communication strategy and media roll-out based on KPIs analysis and marketing strategy.
- Media portfolio management through regular media briefing.
- Maintained proactive relations with major media and KOLs through regular events and partnerships.
- Prepared and edited organizational publications such as employee newsletters and briefs for partners.
- Support Patient Support Program Manager and his team.
- Support of the business units strategies by implementing user-centered approach projects
- Creation and implementation of social media campaign in collaboration with HQ
Public Affairs Associate
Novo Nordisk
Tunis
04.2017 - 03.2019
- Market Access & Public Affairs department
- Responded to requests for information from media and support for official spokesman.
- Prepared for public relations presentations and plans based on business objectives, vision, brand strategy, competition and industry trends.
- Support for Patient Support Program: research, creation and implementation of education campaigns for patients (Type 1 Diabetes campaign)
- Support for Market Access team by identifying major governmental and non governmental organizations for an impactful public affairs strategy
- Contract and Archive management based on company's procedures
Digital Communication Consultant
COMMITT
Tunis
03.2016 - 05.2016
- Co-trainer in Digital communication and social media campaign strategy at the British Council training Project "Obroz" for local NGOs ( within 2 sessions of 3 days each)
- Trainer in online community engagement and management
- Trainer in online branding and internal communication
- Social Media strategy elaboration and implementation (Grange local SNS campaign)
Community & Content Manager
Jamaity.org
Tunis
10.2014 - 03.2016
- Planned and executed social media strategy to drive community engagement, community management and organic growth
- Civil Society event & media coverage and stakeholder engagement (more than 6 events per month covered)
- Content creation for Jamaity.org (4 articles per month) and for social media platforms (graphic content)
- Logistics officer of the 1st edition of Jamaity Awards 2016
Pharmacy Intern
Ministry of Health
Tunis
09.2013 - 08.2014
- From Sept 2013 - Nov 2013 : Retail Pharmacy Intern
- From Dec 2013 - Feb 2014 : Process Optimization and Drug development intern in the pharmaceutical company SAIPH
- From Mar 2014 - Aug 2014 : Intensive care Unit clinical pharmacy intern in the Main Military Hospital in Tunis
Education
MPH - Public Health in Global Health
Tokyo Medical And Dental University
Tokyo, Japan 10.2020 - 09.2022
PharmD - Pharmacy [Industrial Pharmacy]
Faculty of Pharmacy of Monastir
Monastir, Tunisia 09.2007 - 12.2017
High School Diploma -
High School El Farabi
Manouba, Tunisia 09.2003 - 06.2007
Skills
Public health & healthcare
Accomplishments
- Japanese International Cooperation Agency: African Business Education Scholarship 7th Batch / 2020-2023
- Training "Understanding the Japanese Development Experience : Seven chapters on the modernization of Japan"
- Case manager, Rainbow Street NGO / Tunisia - 2017
- General Secretary of the Human rights NGO "DAMJ" / Tunisia - 2015-2017
- Young Leaders Visitors Program Alumni, Swedish Institute / Sweden - since 2016
- President of the NGO Young Independent Democrats / Tunisia - 2013
- Head of the volunteering group "NGO relations" in the World Social Forum 2013 / Tunisia - 2013
- Member and Executive member within the Tunisia Association of Pharmacy Students / 2008-2014
Certification
DALF C1 : 88.25/100
Interests
Yoga, Sports & Hiking
Books & Politics
Timeline
Creating Shared Values & Global Marketing Intern
Rohto Pharmaceuticals
09.2022 - 03.2023
Google : The Fundamentals of Digital Marketing
09-2022
Public Relations & Creating Shared Values Intern
Rohto Pharmaceuticals
07.2021 - 08.2021
IUJ-JICA Joint Program on Understanding the Japanese Development Experience
03-2021
MPH - Public Health in Global Health
Tokyo Medical And Dental University
10.2020 - 09.2022
Josh Bersin Academy : The Agile Learning Organization
07-2020
Josh Bersin Academy :The HR Business Partner
04-2020
IELTS: 8/9
12-2019
Communication Professional
Novo Nordisk
09.2019 - 08.2020
Public Affairs Specialist
Novo Nordisk
04.2019 - 08.2019
Co-trainer in Design Thinking & Systematic Thinking
01-2019
DALF C1 : 88.25/100
08-2018
Public Affairs Associate
Novo Nordisk
04.2017 - 03.2019
Digital Communication Consultant
COMMITT
03.2016 - 05.2016
Community & Content Manager
Jamaity.org
10.2014 - 03.2016
Pharmacy Intern
Ministry of Health
09.2013 - 08.2014
PharmD - Pharmacy [Industrial Pharmacy]
Faculty of Pharmacy of Monastir
09.2007 - 12.2017
High School Diploma -
High School El Farabi
09.2003 - 06.2007
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