Shunsuke Nakagawa

Led Meta (Facebook/Instagram) advertising for high-ticket education services, managing multi-million-yen monthly budgets and owning performance outcomes end-to-end.

Optimized full-funnel performance by aligning ad creatives, audience segmentation, and CRM messaging, resulting in a 35%+ reduction in CPA while maintaining strong revenue levels.

Analyzed campaign data to identify inefficiencies in traffic quality and post-click conversion, and reallocated budgets toward high-intent segments to improve profitability.

Designed and improved CRM-based follow-up strategies (LINE), generating 180 appointments in two weeks with a 65% show-up rate and a 28% close rate on ¥1,000,000 offers.

Collaborated with internal teams to refine messaging and booking flows, increasing reservation rates from 28% to 35% within two weeks and scaling weekly bookings from 60 to 75.

Acted as media owner, leading campaign strategy, performance reporting, and continuous optimization based on conversion and revenue metrics rather than impressions alone.

Sales were divided into new customer acquisition and existing customer sales.
I utilized LINE WORKS to acquire new customers, manage ongoing communication, and increase overall revenue.

I analyzed the previous year’s data and created in-store VMD (Visual Merchandising) strategies based on those insights.

As an Assistant Store Manager, I managed a team of approximately five staff members.
I also negotiated product transfers with upper management and contributed to achieving the store’s budget targets.

In June 2024, in my role as Assistant Store Manager, I developed monthly sales initiatives and KPI targets based on the previous year’s data.
As a result, new customer sales achieved a year-on-year growth of 140%.
In July, using the same approach, we achieved a year-on-year growth of 120%.