Shigehito Shima

• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Provided data analysis and reporting services for clients in the marketing and e-commerce sectors.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Confidential client in e-Commerce Company, Tourist Hotel, Marketing Research Company, etc.

• • Appointed to lead the EC business of a
  supplement company established by a major
  Japanese pharmaceutical group.
  • Oversaw a team of 10, later expanded to 20
  members, managing both B2C and B2B operations with total revenue reaching ¥700 million.
  • Directed business planning, budgeting, product rebranding, website overhaul, and structural reform of fulfillment operations.
  • Led the launch of a personalized supplement product line in the Nutraceuticals segment, handling business planning, product development, marketing strategy, and team organization.
  • Successfully managed rapid business growth, achieving sales milestones of ¥130 million in 2022
  2019-02 - 2024-09
  and ¥700 million in 2023.

• • Led business planning, organizational
  management, new business development, and marketing strategy at a large Japanese mail-order company (approx. 600 employees).
  • Played a core role in launching a subscription-based mail-order business, significantly contributing to its growth and profitability.
  • Managed a team of 70 in-house staff and 70 external contractors, ensuring seamless operations and achieving notable KPIs.
  • In 2012, achieved ¥50 billion in sales with an 8% operating profit margin.
  • Broad experience across strategic planning, management issue analysis, consumer marketing, and promotional campaign execution within the e-commerce industry.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

・ General Manager, Global Business Division （October 2015- January 2019）

・ General Manager, Japan Marketing Division （April 2013 – October 2015）

・ General Manager, Japan Ecommerce Division （April 2004 – May 2013）

・ Ecommerce Manager, Japan Ecommerce Division （April 1995 – May 2004）

・ Product Planner, Merchandising Division （April 1985 – May 1995）