Seika Takeshima
Content Editor/Strategist/Planner
Kawasaki
Summary
Content expert who has spend the past 10 years in the media industry, working for different surfaces such as social media, digital media, and television. Creative yet data-driven with experience in working on multiple projects to enhance customer reach. Proficient in project management and cross-functional work/communication.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Manager - Editorial, Japan (Managing Edtior)
Glance Japan
Tokyo
03.2023 - Current
- Launched and led the Japan Editorial team at Glance, building high-performing, scalable editorial operations from the ground up—including team structure, workflows, and performance metrics—in a high-pressure environment; also collaborated with engineers to localize the product for key demographics.
- Define and implement local creative and editorial guidelines tailored to Japanese audiences, ensuring content quality, cultural relevance, and market-specific safety and quality checks, including ads on the platform.
- Created data dashboards in collaboration with Data Analytics and Managing Editors in other markets, and provided guidance both internally and to investor company representatives.
- Drive content strategy and operations for the Japan market, aligning with business objectives and user needs to grow both engagement and revenue.
- Managed high-volume outsourcing operations to ensure consistency, timeliness, and creative alignment; also led risk management in collaboration with HR, Legal, and Finance.
- Evaluate internal team and outsourced staff performance, make resource decisions, and provide feedback to improve output quality and adherence to editorial standards.
- Introduce and integrate an overseas publisher and global content, mentoring international contributors to align with local engagement expectations.
- Leverage AI: laying out the groundwork and operational foundation for market AIGC, integrating AI tools with sound judgment to enhance engagement and revenue; work closely with Product to improve AI-powered personalization—efforts recognized by the investor company.
- Report market engagement and revenue performance, along with key outcomes from global and local initiative changes, to COO, VP, and BD Director-level executives — covering both monetized and editorial content.
- Similarly, report execution progress and key results for required improvements by/to the investor company on the area of expertise.
- Present data and analytics, strong local insights to help the upper leaderships best prioritize significant decisions that impact the market product
- In collaboration with Marketing, published user surveys to gauge user satisfaction and collect feedback quarterly to refine content direction and guide local strategies.
- Mentor junior team members for editing skills and career growth, also coach senior staff to cultivate future leadership within the team.
Curator II
Twitter Japan
Tokyo
01.2022 - 03.2023
- Curated market trends across various topics and categories, leveraging tags and other features to enhance customer reach
- Wrote titles and descriptions for curated content; proofread content curated by others
- Collaborated with overseas Curation teams to localize content for the Japanese market and vice versa
- Led content-related projects, conducted research, and documented strategic approaches and outcomes using before/after event data
- Worked on multiple initiatives related to the Topics feature, global sporting events, personalization, and local events at the content level
- Acted as the local team’s point of contact; collaborated with internal stakeholders across functions and markets as needed
- Presented project milestones, progress, and retrospectives—including key results and data—to internal teams
- Translated meetings, documents, newsletters etc to constantly support and bridge JP team with other regions/markets
- Worked as part of Global News team from Oct 2021 until Jan 2022
Curator
Twitter
Tokyo
10.2019 - 12.2021
Editor/Writer
NEW STANDARD
Tokyo
04.2017 - 09.2019
- Wrote and edited articles on both domestic and global topics, including social issues, lifestyle, culture, entertainment, and trends
- Consistently improved the number of clicks, engagement, and dwell time by leveraging Google Analytics and internal tools
- Conducted A/B tests on visual covers and titles for each content for customer reach enhancement
- Cross-functionally worked with in-house creative team for visuals as well as with planners and sales members for PR content
- Experimented SNS posts to increase engagement in collaboration with Planning and Growth team
- Worked and built relationships with editors, and writers in other media outlets as well as with PR agents
News Reporter
TV ASAHI (onsite Via Foresight Five)
Tokyo
09.2015 - 03.2017
- Conducted on-site work with ENG (camera, lighting, audio) crews; directed news coverage and reported on press conferences and events
- Collaboratively worked with and directed video editors to create VTRs for daily news segments
- Wrote news articles covering a wide range of international news topics
- Edited articles written by correspondents, including fact-checking, structural editing, headline writing, and adapting content for online publication
- Built and maintained relationships with external journalists and PR persons
Satellite Operator
TV ASAHI (onsite Via Foresight Five)
Tokyo
10.2012 - 08.2015
- Worked with overseas-based reporters, producers, and camera crews to ensure smooth footage distribution and operations
- Performed quality checks on footage and prepared content for broadcast using video editing software and internal tools
- Reviewed incoming news footage, identified newsworthy scenes, and created internal reference materials for the Foreign News department; also monitored major sporting events.
- Assisted with fact-checking during breaking news and emergency situations
- Troubleshot live transmissions before and during broadcasts
Education
Bachelor of Arts - Creative And Professional Writing
Queensland University of Technology
Brisbane, Australia 02.2010 - 12.2011
Diploma of Creative Industries
Queensland University of Technology
Brisbane, Australia 06.2009 - 02.2010
Skills
Editorial
undefinedTimeline
Manager - Editorial, Japan (Managing Edtior)
Glance Japan
03.2023 - Current
Curator II
Twitter Japan
01.2022 - 03.2023
Curator
Twitter
10.2019 - 12.2021
Editor/Writer
NEW STANDARD
04.2017 - 09.2019
News Reporter
TV ASAHI (onsite Via Foresight Five)
09.2015 - 03.2017
Satellite Operator
TV ASAHI (onsite Via Foresight Five)
10.2012 - 08.2015
Bachelor of Arts - Creative And Professional Writing
Queensland University of Technology
02.2010 - 12.2011
Diploma of Creative Industries
Queensland University of Technology
06.2009 - 02.2010
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