Sarabjit Nagi
Tokyo
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Dedicated Marketing and Sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure with diverse cross function teams.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Global Marketing Director
EKO Instruments
11.2023 - Current
- Led cross-functional teams to execute successful product launches, resulting in increased market share.
- Collaborated closely with sales teams to develop cohesive go-to-market strategies that effectively communicated value propositions.
- Implemented innovative social media tactics to increase brand awareness and foster online community engagement.
- Streamlined internal processes for more efficient project management, leading to improved team performance.
- Directed large-scale events such as trade shows and conferences, showcasing company offerings while establishing valuable connections within the industry ecosystem.
- Optimized marketing spend for maximum return on investment with thorough budget management and analysis.
Channel Marketing Manager
Unilever
03.2022 - 02.2023
- Manage end to end projects including strategy development, data analysis, planning, designing execution plan, budgeting and monitoring project by developing tracking metrics.
- Designing and Managing Channel Marketing annual business plans with close coordination with cross function multiple stakeholders.
- Design and Execute Go to Market (GTM) strategy for key categories and launches.
- Design and develop brand- channel marketing activity calendar based on data and feedback from stakeholders
- Joint working with stakeholders- Brands, category, account teams, data team to bring out opportunities for channel development.
- ROI management on spends and doing post evaluations on investments to build recommendations. (use cases)
- Designing KPIs and tracking metrics to ensure better execution of marketing plans on ground.
Key Account Manager- National
Unilever
04.2019 - 03.2022
- Built relationships with customers and community to promote long term business growth.
- Design strategies and execute annual business plan for Key business accounts for category including marketing plans, engagement plans, activity calendar and new product launches.
- Engaging with field-regional teams to build mechanism for on- ground performance and collecting- analysing data/feedback on improvising.
- Analysing and processing feedback received from market observations/data shared by retailers for training, learning and development of shopper- facing store associates. Giving inputs in training modules & supporting tech.
- End to end Pilot- Project management including tech development, automation.
- Team Management, coaching.
Senior Key Account Executive- National
Unilver
01.2016 - 04.2019
- Engaging with customer, defining metrics, for execution & operational excellence.
- Engaging with Field team for on field execution of sales promotions, input metrics. Learning, Training & development of store associates. Taking feedback basis market observations on training required.
- Working with cross function teams. Marketing for budgets and promotions, Finance for commercials (accounting) and trade hygiene, supply chain for stocks.
- Built and maintained strong client relationships to drive business growth.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Developed and delivered presentations to key customers to position products for market share and drive brands agenda.
Modern Trade Account Specialist
Unilever
12.2012 - 01.2016
- Designed tracking metrics, Compiled and analyzed data to determine approaches to improve sales and performance.
- Engaging with regional category buyers and execution team to drive sales targets & operational excellence.
- Hiring & training on- ground in-store promoters & beauty advisors basis feedback from market observations.
- Engaging with support functions i.e., supply chain, depot team (DC) & central customer leading team for demand fulfillment & servicing.
- Distribution & customer management.
- Sales Team management (Distributor salesman, Beauty advisors and promoters)
Business Development Executive
Loreal International
03.2011 - 12.2012
- Manage and build relationship with key partners and accounts to ensure having aligned goals and strategies.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Identifying grey areas in territories and launching new towns-setting up distribution ecosystem.
- Designing and execute On the job training modules for sales representative & promoters.
- Distributor and RTM management.
Customer Relationship Executive
Pepsico International
04.2008 - 03.2011
- Built strong relationships with field operations team to support business development opportunities and improve service.
- Developed customer service scorecards to measure customer service performance.
- Collaborated with cross-functional teams for smooth running of customer service operations.
- Negotiating trade schemes with Category-Marketing team.
- Co-creating shopper development initiatives and participating with retailer initiatives.
- New product launches.
- Onboarding new customers and partners with PepsiCo.
- Working closely with legal team on customer experience solutions.
Education
Executive Education - Digital Marketing
YALE SOM Executive Education
07.2023 - Current
MBA - Marketing And Finance
Indian Institute of Planning And Management
Ahmedabad 04.2006 - 04.2008
Skills
Strategic planning
Data Analysis
Stakeholder Management
Corporate Communications
Marketing Project Management
Budgeting
Timeline
Global Marketing Director
EKO Instruments
11.2023 - Current
Executive Education - Digital Marketing
YALE SOM Executive Education
07.2023 - Current
Channel Marketing Manager
Unilever
03.2022 - 02.2023
Key Account Manager- National
Unilever
04.2019 - 03.2022
Senior Key Account Executive- National
Unilver
01.2016 - 04.2019
Modern Trade Account Specialist
Unilever
12.2012 - 01.2016
Business Development Executive
Loreal International
03.2011 - 12.2012
Customer Relationship Executive
Pepsico International
04.2008 - 03.2011
MBA - Marketing And Finance
Indian Institute of Planning And Management
04.2006 - 04.2008