Ryna Chen

Apple
E2E Supply Demand Management (Mac)

• Developed and managed demand forecasts and sell-thru analyses, aligning supply plans with short-term demand and long-term financial goals.
• Collaborated with worldwide and regional teams on global allocation and shipment plans, ensuring optimal stock levels and timely deliveries.
• Led cross-functional syncs for new product introductions (NPIs), coordinating quote strategies, demand forecasts, and execution plans to meet global launch milestones.
• Simulated customer delivery projections and business impacts during constraint scenarios, providing actionable insights for management.

Supply Demand Execution (iPhone)

• Managed daily supply execution and allocation using SAP, fulfilling channel demands and resolving shipment impediments to maximize performance against business strategies.

Environmental Supply Chain Innovation

• Oversee FATP site ramp-ups in Vietnam and India, providing vocational training to factory engineers and workers on smart manufacturing practices.
• Ensured compliance with green manufacturing standards across suppliers, contributing to corporate sustainability initiatives.

• Organized product and service procurement processes, including vendor sourcing, training, and service level management.
• Managed capital project bidding and developed internal standard operating procedures (SOPs) for procurement, enhancing operational efficiency.
• Hosted annual meetings to review procurement strategies and vendor performance, driving continuous improvement initiatives.