Overview
Work History
Education
Languages
VOLUNTEER
Timeline
Generic

Reika Nagao

Overview

9
9
years of professional experience

Work History

International Brand Management

CFCL. Inc
09.2024 - Current
  • Oversee and analyse international strategy and monitoring sales growth and market trends
  • Project management with wholesale accounts incl merchandise, cross-channel marketing and communication (e.g. Consignment pop-up with Club 21, Sinsegae, PFW runway show)


Wholesale Assistant

The Row
01.2024 - 06.2024
  • Achieved up to +10% season sales vs YoY, assisting a senior manager and managing 50 Japanese wholesale accounts
  • Manage and coordinate Paris/Tokyo showroom appointments and order submissions
  • Reporting and analysing seasonal sales of Japanese wholesale market



VIP Sales and Communiation Assistant

Farfetch
03.2021 - 07.2021
  • Achieved avg +5% in monthly sales target of 5-6 personal shopper team (appx 1000 VIP clients) each month and avg +10% in engagement and sales conversion
  • VIP Sales, gifting, operation and relationship support with internal and external stakeholders
  • Research, analyse and report sales and client data solution to measure KPIs
  • Manage mass and personalised cross-channel communications on and off-line from content creation, design to execution (e.g. e-letter, Messenger, SNS)

EC and CRM Specialist

Hearst Media, Elle Shop Japan
11.2020 - 02.2021
  • Successfully executed total +10 product activations in 3 months, and improved +20% customer UX satisfaction
  • Daily monitor and analysis of customer, inventory, logistics and sales data and propose the site enhancement opportunities
  • Manage 2, 3 concession partners and execute promotional and ad-hoc projects

SNS Project Coordinator

Vans Cleef & Arpels
01.2018 - 08.2018
  • Increased avg +3% followers each month, and avg 2-5% of engagement (Open and Click Rate)
  • SNS and online site daily management and transcreation between English and Japanese (FB, TW, IG)
  • SNS planning, execution and reporting (organic contents, ad campaigns, KPI)
  • Outsourced from Datawords, managing digital projects with other brands including Piaget, Chaumet and Longchamp

International Sales and Brand Management

Issey Miyake. Inc
11.2015 - 12.2017
  • Achieved up to +14% season sales vs YoY, and managed 3 new oversea flagship openings
  • Manage +20 global accounts in sales, inventory and shipment (Retail, wholesale & franchise)
  • Organise and lead Paris and Tokyo showroom, appointments and product presentation
  • Report seasonal and monthly sales for merchandising improvement
  • Lead new flagship openings and marketing projects with regional partners

Education

Master of Arts - Fashion Retail Management

The London College of Fashion
UK
09-2019

Bachelor of Arts - Fashion Marketing

The University of Southampton
UK
07-2015

Languages

Japanese, English
Native language
French
Advanced
C1

VOLUNTEER

  • IVHQ, Nepal 03/2016
  • IVHQ, Vietnam 04/2014

Timeline

International Brand Management

CFCL. Inc
09.2024 - Current

Wholesale Assistant

The Row
01.2024 - 06.2024

VIP Sales and Communiation Assistant

Farfetch
03.2021 - 07.2021

EC and CRM Specialist

Hearst Media, Elle Shop Japan
11.2020 - 02.2021

SNS Project Coordinator

Vans Cleef & Arpels
01.2018 - 08.2018

International Sales and Brand Management

Issey Miyake. Inc
11.2015 - 12.2017

Master of Arts - Fashion Retail Management

The London College of Fashion

Bachelor of Arts - Fashion Marketing

The University of Southampton
Reika Nagao