Oversee and analyse international strategy and monitoring sales growth and market trends
Project management with wholesale accounts incl merchandise, cross-channel marketing and communication (e.g. Consignment pop-up with Club 21, Sinsegae, PFW runway show)
Wholesale Assistant
The Row
01.2024 - 06.2024
Achieved up to +10% season sales vs YoY, assisting a senior manager and managing 50 Japanese wholesale accounts
Manage and coordinate Paris/Tokyo showroom appointments and order submissions
Reporting and analysing seasonal sales of Japanese wholesale market
VIP Sales and Communiation Assistant
Farfetch
03.2021 - 07.2021
Achieved avg +5% in monthly sales target of 5-6 personal shopper team (appx 1000 VIP clients) each month and avg +10% in engagement and sales conversion
VIP Sales, gifting, operation and relationship support with internal and external stakeholders
Research, analyse and report sales and client data solution to measure KPIs
Manage mass and personalised cross-channel communications on and off-line from content creation, design to execution (e.g. e-letter, Messenger, SNS)
EC and CRM Specialist
Hearst Media, Elle Shop Japan
11.2020 - 02.2021
Successfully executed total +10 product activations in 3 months, and improved +20% customer UX satisfaction
Daily monitor and analysis of customer, inventory, logistics and sales data and propose the site enhancement opportunities
Manage 2, 3 concession partners and execute promotional and ad-hoc projects
SNS Project Coordinator
Vans Cleef & Arpels
01.2018 - 08.2018
Increased avg +3% followers each month, and avg 2-5% of engagement (Open and Click Rate)
SNS and online site daily management and transcreation between English and Japanese (FB, TW, IG)
SNS planning, execution and reporting (organic contents, ad campaigns, KPI)
Outsourced from Datawords, managing digital projects with other brands including Piaget, Chaumet and Longchamp
International Sales and Brand Management
Issey Miyake. Inc
11.2015 - 12.2017
Achieved up to +14% season sales vs YoY, and managed 3 new oversea flagship openings
Manage +20 global accounts in sales, inventory and shipment (Retail, wholesale & franchise)
Organise and lead Paris and Tokyo showroom, appointments and product presentation
Report seasonal and monthly sales for merchandising improvement
Lead new flagship openings and marketing projects with regional partners
<ul><li>Establish long-lasting Distributor relationships by delivering positive Customer outcomes and providing superior Customer service.</li><li>Achieve regional sales targets through effective territory management and relationship building with key clients. Total Sales in 2024 $14m, up 8% YOY.</li><li>Monitor industry trends to influence product design in order to maintain JB’s leadership position in key product categories.</li><li>Manage a team of 14 channel partner sales representatives, providing guidance, coaching and support.</li><li>Travel extensively throughout the region to monitor channel partner performance and promote the JB brand.</li><li>Work closely with channel partners to develop Marketing and Merchandizing strategies to promote the JB product line.</li><li>Develop and deliver technical field training to Customers and Channel Partners.</li><li>Launch new products into the market, coordinating marketing initiatives and comprehensive sales campaigns.</li><li>Manage international sales in the Middle East, Africa and Europe.</li></ul> at JB Industries<ul><li>Establish long-lasting Distributor relationships by delivering positive Customer outcomes and providing superior Customer service.</li><li>Achieve regional sales targets through effective territory management and relationship building with key clients. Total Sales in 2024 $14m, up 8% YOY.</li><li>Monitor industry trends to influence product design in order to maintain JB’s leadership position in key product categories.</li><li>Manage a team of 14 channel partner sales representatives, providing guidance, coaching and support.</li><li>Travel extensively throughout the region to monitor channel partner performance and promote the JB brand.</li><li>Work closely with channel partners to develop Marketing and Merchandizing strategies to promote the JB product line.</li><li>Develop and deliver technical field training to Customers and Channel Partners.</li><li>Launch new products into the market, coordinating marketing initiatives and comprehensive sales campaigns.</li><li>Manage international sales in the Middle East, Africa and Europe.</li></ul> at JB Industries
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.