Yuka Yamashita

Dynamic web creator and digital marketing specialist with a strong foundation in front-end development, SEO/SEM, and technical support for advertising platforms. Expertise in designing and optimizing websites using HTML, CSS, JavaScript, WordPress, and Adobe Creative Suite while driving measurable growth through data-driven marketing strategies and web analytics tools such as GA4, Search Console, and Firebase. Proven success in delivering comprehensive digital solutions—from creative design and UI/UX enhancements to campaign optimization and client support—across diverse global markets, including Japan, the U.S., and Malaysia. Bilingual in Japanese and English, effectively bridging creative, technical, and marketing needs to maximize business impact.

• Natureware Inc. (Los Angeles, CA) A company specializing in health food sales through platforms like Amazon. (2016 - 2017) Administration Assistant (Japanese-English customer service and administrative worker)

• My Dream Japan Los Angeles (2013 - 2016), A venture company that creates memorial portraits Photo editor / Administration Assistant

• Costco Japan: Initiated internal search functionality on the website by adding meta tags to product pages, that results in an increase in website traffic, longer time spent on the site, and a reduction in bounce rates. These improvements led to greater operational efficiency and contributed to strengthening Costco's brand value.

• Trackcircle, Ltd.: Traffic Growth: When I started, GEWATER.com had an average of only 300 visitors per month. By launching a new social media strategy and enriching the content on the website, I successfully tripled the average number of visitors.
• Conversion Rate Increase: In addition to driving traffic, I was able to increase conversions by more than four times, with the highest peak in viewership reaching 30,000 visitors.
• SEO Improvement: Despite having no prior experience with SEO, I took the initiative to study independently and passed the Japanese SEO Certification Exam, advancing from Level 4 to Level 2.

• TDCX (Kuala Lumpur, Malaysia): Client Education: Given that many clients were new to digital advertising, I focused on providing clear, easy-to-understand explanations, ensuring even those with no prior experience in web ads could grasp the concepts and tools.
• High Adoption Rate: As a result of these efforts, the average monthly adoption rate of our products exceeded 75%, and customer satisfaction consistently exceeded 90%.

• Natureware Inc.: Sales Growth and Market Differentiation: At the time, the company was in its second year, and while sales had started strong, growth had stagnated. Conducted comprehensive market research and pricing analysis to identify a unique position in the market. Additionally, helped create a standalone website to promote the brand more effectively, resulting in a 140% increase in sales compared to the previous year.

• My Dream Japan Los Angeles: Played a significant role in explaining the significance of displaying these portraits to American customers, led effort focused on providing exceptional service, emphasizing word-of-mouth marketing, and encouraging customer reviews to build trust and awareness that results in increase sales by 120% compared to the previous year.

【Marketing Tools】

• Google Analytics: Web traffic analysis and conversion improvement proposals
• Google Ads / Tag Manager: Advertising operation support and conversion tracking
• Merchant Center: Product feed management and optimization
• SEO Tools (general): On-page optimization and keyword analysis

【Web Development & Analysis】

• HTML / CSS / JavaScript: Basic website edits and understanding site structure
• WordPress / Wix: CMS setup, content updates, and design adjustments
• jQuery: Basic understanding

【Design Tools】

• Adobe Photoshop / Illustrator: Image editing, banner creation, and design mockups
• Premiere Pro / InDesign: Video editing and print media design production
• Figma: Design mockup creation
• Canva: Image creation and banner design

【Business Support Tools】

• Microsoft Excel / PowerPoint / Word: Data analysis and proposal document creation
• Google Sheets / Docs / Slides: Collaborative editing and sharing
• Microsoft Teams / Google Meet: Internal and external communication, meeting support

• Traveling & Cultural Exploration
• Photography & Digital Art
• Yoga & Mindfulness