Philip K. Lawrence

Dynamic Social Media Marketing Specialist and content creator. Adept at operating autonomously in high-accountability settings, I foster a collaborative mindset. With over two years of experience in social media management, content creation, and marketing operations, coupled with video editing skills, I am poised to contribute to CrewBloom's expanding culture.

Vice President of Public Relations/ Social Media Specialist

2021/08- 2023/12

North Lakes Toastmasters

• Orchestrated impactful social media strategies, propelling North Lakes Toastmasters to a remarkable 613% increase on Facebook and a 106% surge on Instagram reach in just one month.
• Scripted, filmed, and meticulously edited video content for diverse social media platforms, including Facebook Reels and Instagram Reels, ensuring alignment with Toastmasters' core values and mission.
• Utilize Canva to design eye-catching graphics in the form of Instagram Carousels, inspirational quote posts or announcements.
• Fostered community connection through active engagement both online and offline, leveraging in-person meetings to enhance involvement and rapport.
• Steered the growth of North Lakes Toastmasters' Instagram account from 5 to 300 followers in two years, showcasing adept community-building skills.

Video Editor/ Creative Content Producer

2019/01- Present

Personal YouTube Channel and Social Media Accounts

• Crafted compelling long form and short form video content with a sharp focus on pacing, entertainment value, and thematic consistency
• Demonstrated effective time management, consistently delivering edits on schedule—a pivotal trait aligning with the demands of executing successful social and community marketing strategies
• Exhibited versatility in content creation by adapting and reformatting content for various social media and digital platforms, showcasing the flexibility crucial for collaboration with developers and third-party agencies.
• Conceptualized, crafted, and executed dynamic video edits, directly contributing to the overarching objective of increasing title awareness and elevating brand reputation.