Nur Amaliena Binti Ahmad
Kuala Lumpur,Malaysia
Summary
Detail-oriented Demand Planning Assistance Manager with strengths in managing a diverse portfolio of 500+ SKUs. Delivers accurate 12-month market forecasts, enhancing forecast completeness through cross-functional collaboration. Drives continuous improvement by reducing forecast bias and optimising product availability.
Overview
12
12
years of professional experience
Work History
Demand Planning Assistance Manager
ESTEE LAUDER MALAYSIA SDN. BHD.
02.2025 - Current
- Managed a portfolio of 500+ SKUs for MAC product for SEA4 market - Malaysia, Philippines, Vietnam, Indonesia, and Myanmar.
- Developed aAssisted in creating 12-month market forecasts and supported improvement of weighted forecast accuracy targets each cycle.
- Organised monthly forecasting meetings with sales, marketing, and finance to unify demand plans and enhance forecast completeness.
- Helped reduce forecast bias by 5% through the application of statistical models and analysis of historical trends.
- Managed forecasting for new product launches and ensured timely system uploads pre-launch.
- Reviewed forecast reasonability monthly, focusing on cycle changes and sales events.
- Analysed historical data and market trends to adjust forecasts, enhancing product availability and reducing stockouts.
- Presented forecast insights and recommendations to senior management, influencing decision-making and strategic planning.
Logistic & Operation Specialist
Johnson & Johnson Sdn Bhd (Vision Care)
Petaling Jaya
01.2022 - Current
- Involve in market IBP process in term of data preparation.
- Perform data refresh on weekly basis for market performance and attainment using PowerBI.
- Collaborating with sales & marketing team from time to time to gather input & information to work on forecast, new product launch and promotional plan.
- Perform details analysis on market data to identify the hotspot and focus area to work on future forecast.
- Perform analysis on sales performance and activities to identify key area for forecast accuracy improvement, inventory, and service level for market.
- Participate in market discussion related to build forecast and identify the opportunity and risk area for every forecast submission.
- Oversight & manage Third Party Logistics (3PL) warehouse operation efficiency and process improvements.
- Lead and drive W&D and Logistics related projects/initiatives by working closely with 3PL and commercial team.
- Responsible on 3PL warehouse compliance according to Regional and Global initiatives.
- Manage supplier for warehouse, distribution & logistics.
- Lead & manage distributor & co-packing operation.
- Lead month KPI review with 3PL & ensure Warehouse and Distribution KPI's are meeting target & budget.
- Involve in Management of the Freight Forwarder and Customs brokerage.
- Lead and support continuous improvement of Warehouse and Logistics processes to deliver superior Customer Service levels and drive operational excellence.
- Optimize Supply Chain Cost to serve for Transportation & Warehousing Cost.
- Work with all stakeholders in developing a robust warehousing & transportation process, performance management system.
- Responsible to strengthen Compliance cultures; GMP/GDPMD, EHSS and Financial.
- Identify strategic opportunities to optimize warehouse/Logistics and delivery productivity levels and costs improvement process.
- Supporting regional team on the new/renewal Contract and agreements.
Quality Executive
Wowshop Sdn Bhd
Bukit Raja
01.2020 - 01.2022
- Inspect, test, and sample materials or assembled parts or products for defects and deviations from specifications.
- Observe and monitor production operations and equipment to ensure conformance to specifications and make or order necessary process or assembly adjustments.
- Conduct briefing and refresher to close the quality gap on overall QC SOP enhancement including: QC rule setting by product category, Return process development, Pre-QC & QC process improvement.
- Work in partnership with other functions such as Call Center, Supply Chain Management (SCM), Merchandiser and warehouse team.
- Responsible for pre-sales quality inspection of consumer products including: Evaluation of supplier's QC status, Examining the legality of products, Checking the fulfillment of industrial standard requirements, Quality inspection for approval of sales.
- Managing quality issues in QC operation.
- Analyze and review product quality status on monthly basis.
Quality Associate & Engineer
CEVA Logistics Sdn Bhd
Shah Alam
01.2017 - 01.2020
- Manage operation quality of Repack Relabel Operation - FMCG & Medical Devices Products.
- Lead QA team to align with customer compliance requirements and involve in process implementation and improvement.
- Responsible for new finished products launch and releases.
- Highly engaged with the customer to achieve KPI and actively respond to customer pertaining to all quality-related issue.
- Led investigator for root cause determination within the required period and reviewed corrective & preventive actions to be implemented.
- Manage departmental Quality Management System (QMS) and Corrective Action Report (CAR).
- Performed quality audit (External and Internal) and supplier quality management.
Quality Associate & Engineer
Johnson & Johnson Sdn Bhd (Manufacturing Plant)
Petaling Jaya
01.2014 - 01.2017
- Performed end-to-end process of Finish Products & Raw Materials Microbial Test.
- Handled laboratory investigation on root cause determination and process improvement and implementation.
- Performed environment monitoring, stock culture maintenance, and microbial identification.
- Handled department Purchase Requisition and Invoice management.
- Inspected and released Raw Materials and Packaging Materials through SAP systems.
- Monitored quality and handle quality issues for incoming products.
- Performed quantitative & qualitative tests for Raw Materials and Finish Products (pH, Viscosity, identification using FTIR, and chemical testing).
- Handled products improvement project, New Product Development, and Innovation.
Education
Bachelor of Science - Plant Resource Science & Management
Universiti Malaysia Sarawak (UNIMAS)
Sarawak01.2014
Foundation in Science -
Universiti Teknologi MARA (UiTM)
Selangor01.2014
Sijil Pelajaran Malaysia (SPM) -
Maktab Rendah Sains Mara (MRSM) Muadzam Shah
Pahang01.2011
Skills
- Citrix App (OMP)
- Microsoft Power BI
- Decision making
- Microsoft Office
- Analytical report
- Qualified Internal Auditor of GDPMD
- Quality Auditor: ISO 9001:2015
- Good Manufacturing Practice (GMP)
- Good Documentation Practice (GDP)
- Good Distribution Practice (GDP)
- Lean Quality Tools (FMEA, Fishbone Diagrams, 8D Methodology)
- SAP system
- Demand forecasting
- Data analysis
- Market analysis
- Cross-functional collaboration
- Customer service
- Continuous improvement
- Negotiation
Timeline
Demand Planning Assistance Manager
ESTEE LAUDER MALAYSIA SDN. BHD.
02.2025 - Current
Logistic & Operation Specialist
Johnson & Johnson Sdn Bhd (Vision Care)
01.2022 - Current
Quality Executive
Wowshop Sdn Bhd
01.2020 - 01.2022
Quality Associate & Engineer
CEVA Logistics Sdn Bhd
01.2017 - 01.2020
Quality Associate & Engineer
Johnson & Johnson Sdn Bhd (Manufacturing Plant)
01.2014 - 01.2017
Bachelor of Science - Plant Resource Science & Management
Universiti Malaysia Sarawak (UNIMAS)
Foundation in Science -
Universiti Teknologi MARA (UiTM)
Sijil Pelajaran Malaysia (SPM) -
Maktab Rendah Sains Mara (MRSM) Muadzam Shah