Norma Giannoni
@paintmepinkblog
Summary
Published in twelve big brand Home and Garden magazines and websites. Passionate about embracing a growth mindset to drive maximum impact according to business mission and vision. Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals. Ten years of marketing experience, photography, and writing about home decor, military lifestyle, traveling, and DIY projects.
Overview
12
12
years of professional experience
Work History
Marketing and Merchandising Manager
Marine Gift Shop
07.2024 - 05.2025
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful events and partnerships with vendors, maximizing brand exposure in target markets.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Implemented innovative visual displays that captured attention and boosted sales significantly.
- Increased sales by developing and implementing successful merchandising strategies.
- Evaluated merchandise assortment regularly to ensure alignment with consumer preferences and demands.
- Created a marketing strategy to develop effective advertising materials that showcased featured products attractively.
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Created sales cycle plan through product marketing, prospecting, promotion, and merchandising for proper product visibility.
- Managed seasonal transitions smoothly, minimizing disruptions while maintaining adequate product stock.
Blogger /Photographer
Paint Me Pink LLC
09.2014 - Current
- Established brand authority by contributing expert commentary on relevant news stories or industry developments in blogging niche.
- Promoted and marketed works through social media platforms.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
- Collaborated with guest bloggers to diversify content and expand audience reach.
- Implemented email marketing strategies including newsletter creation, list segmentation, automation campaigns, resulting in increased subscriber base growth rate.
Marketing Manager
Fleet Gift Shop
12.2017 - 09.2019
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 80%.
- Created and managed social media campaigns to increase brand engagement.
- Partnered with sales teams to develop cohesive strategies that aligned with overall business objectives.
- Created content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Skilled at working independently and collaboratively in a team environment.
Freelance Content Writer
I Heart Naptime
01.2013 - 01.2015
- Increased 30% of readership by creating engaging and informative blog posts on various topics.
- Created content for I Heart Naptime and online publications.
- Crafted SEO-friendly content for I Heart Naptime and blog posts to increase organic traffic.
- Developed and pitched story ideas to editors.
Education
Bachelor of Arts - Psychology
California State University - Sacramento
Associate of Arts - General Studies
Lake Tahoe Community College
High School Diploma -
South Tahoe High School
Skills
- Social Media Marketing
- Digital Marketing
- Marketing campaigns
- Web Analytics
- SEO knowledge
- Digital Photography
- Content Strategy
- HTML
- Image editing
- Audience engagement
- Marketing
- Teamwork and collaboration
- Problem-solving abilities
- Reliability
- Professionalism
- Adobe systems software
- Editing proficiency
- Merchandise presentation
- Vendor communications
- Merchandising analytics
- Sales floor resets
- Store layout optimization
- Visual display standards
- Attention to detail
Accomplishments
Work published in Country Sampler Magazine, American Farmhouse Style Magazine, FleaMarket Decor Magazine, Somerset Life Magazine, Starsand Magazine, Artful Blogging Magazine, CREA Magazine Japan, Country Living Magazine, Flow Magazine (German Edition), Flow Magazine (French Edition), Moving with the Military Magazine, The Pioneer Woman, Cottages and Bungalows Magazine.
Timeline
Marketing and Merchandising Manager
Marine Gift Shop
07.2024 - 05.2025
Marketing Manager
Fleet Gift Shop
12.2017 - 09.2019
Blogger /Photographer
Paint Me Pink LLC
09.2014 - Current
Freelance Content Writer
I Heart Naptime
01.2013 - 01.2015
Associate of Arts - General Studies
Lake Tahoe Community College
High School Diploma -
South Tahoe High School
Bachelor of Arts - Psychology
California State University - Sacramento
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