Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Generic
NOK YI NG

NOK YI NG

Ichikawa

Summary

With a strong background in marketing and retail management, I have successfully enhanced brand awareness and driven sales promotion activities. Expertise lies in developing data-driven strategies and utilizing social media platforms to effectively promote products and services. Consistently achieved measurable results throughout my career, making me a valuable asset to any organization seeking to optimize their marketing efforts.

Overview

5
5
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
3
3
Languages

Work History

Retail Management Department・Marketing Department

TCL JAPAN ELECTRONICS
06.2022 - Current

Retail Management Department

Main Responsibilities:

  • Planning and execution of in-store sales promotion activities
  • Formulation of store display strategies and display plans (SI)
  • Creation of in-store promotional materials (POP) and advertising strategies
  • Analysis of SO (sell-out) sales data
  • Coordination and communication between stores
  • Management of field representatives and helpers (36 staff members)
  • Collection and analysis of competitive information (focused on offline data)
  • Preparation, management, and ROI analysis of the overall budget

Key Achievements:

  • Achieved a year-on-year increase of +20% in annual sales volume (SO)
  • Increased store sales by +20% year-on-year
  • Grew sales of QLED TVs from 23,700 units in 2022 to 36,000 units
  • Expanded sales of MiniLED TVs to over five times the 2022 volume
  • Introduced TCL-specific display stands and booths in 95 stores by 2024
  • Produced and managed all store POP materials for 2023–2024 (home electronics/white goods)


Marketing Department

Main Responsibilities:

  • Planning and executing nationwide promotional campaigns and activities
  • Developing mid- to long-term marketing strategies
  • Utilizing intellectual property (IP) for branding and marketing purposes
  • Managing the creation of advertisements and other creative assets
  • Handling product PR, managing social media platforms (LINE, X, Instagram, YouTube), and maintaining the official website
  • Implementing influencer strategies tailored for the Japanese market
  • Gathering and analyzing competitive information
  • Creating and translating product materials and landing pages (Chinese ⇄ Japanese)
  • Preparing and managing overall budgets (ATL and BTL) with ROI analysis

Key Achievements:

  • Increased social media followers from 57,000 to over 80,000
  • Boosted brand awareness from 19% to 25%
  • Enhanced brand value through effective IP-related activities
  • Expanded participation in new product campaigns to 250% year-over-year
  • Launched a new official LINE account and integrated after-sales service features
  • Achieved 2024 budget targets with an ROI of 180%

Marketing Department

BEENOS Travel
01.2021 - 03.2022

Main Responsibilities:

  • Proposing and executing SNS campaigns and events
  • Collecting and analyzing data from social media platforms
  • Conducting audience acquisition activities through the use of the official LINE account

Key Achievements:

  • Researched content tailored for the Taiwanese audience and created original and user-generated posts (UGC)
  • Developed unique hashtags and reviewed regular tags and ATL (Above-the-Line) strategies
  • Analyzed data to optimize posting times and frequency
  • Increased social media followers from 800 to over 50,000 during 2021–2022, achieving a maximum weekly growth rate of 16.89% and over 2,000 new followers weekly. The highest single-day follower increase was 527.
  • Launched the official Japanese Instagram account in early July 2021, gaining over 1,100 followers within the first month.

Online Marketing-Related Responsibilities

Motoyama Housing
03.2020 - 12.2020

Main Responsibilities:

  • Planning and executing online marketing campaigns to enhance brand visibility and customer engagement
  • Managing social media platforms (e.g., Instagram, LINE, X) and creating platform-specific strategies
  • Developing and optimizing content for online channels, including blogs, websites, and landing pages
  • Utilizing SEO, SEM, and digital advertising techniques to drive traffic and conversions
  • Analyzing web and social media data to measure campaign performance and adjust strategies
  • Collaborating with cross-functional teams for integrated online and offline marketing efforts
  • Engaging with audiences through email marketing and personalized online interactions
  • Monitoring trends and competitor activities in the digital landscape

Education

Associate of Arts - Movies And Television

Hong Kong Design Institute
05.2013 - 06.2015

Bachelor of Arts - Photography

Birmingham City University
05.2015 - 07.2016

Graduated - Japanese Language Course

Mitsumine Career Academy
04.2018 - 03.2020

Skills

Store operations

Quality management

Operations management

Project management

Project planning

Certification

Japanese-Language Proficiency Test (JLPT) N1Passed

Software

Adobe Photoshop

Adobe Illustrator

Adobe Lightroom

Adobe Indesign

Adobe Premiere Pro

Microsoft Office

Timeline

Retail Management Department・Marketing Department

TCL JAPAN ELECTRONICS
06.2022 - Current

Class 1 Ordinary Vehicle Driver's License (AT Limited)

09-2021

G Test (Grade 4) Passed

02-2021

Japanese-Language Proficiency Test (JLPT) N1Passed

01-2021

Marketing Department

BEENOS Travel
01.2021 - 03.2022

TOEIC test Score: 730

11-2020

Online Marketing-Related Responsibilities

Motoyama Housing
03.2020 - 12.2020

Graduated - Japanese Language Course

Mitsumine Career Academy
04.2018 - 03.2020

Bachelor of Arts - Photography

Birmingham City University
05.2015 - 07.2016

Associate of Arts - Movies And Television

Hong Kong Design Institute
05.2013 - 06.2015
NOK YI NG