NEHA NAIR
Regional Product Marketing Manager
Edogawa-Ku
Summary
Versatile Regional Marketing Manager adept at developing marketing plans, managing tactical planning, and overseeing marketing department operations. Forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
4
4
Languages
Work History
Regional Marketing Manager
Eppendorf Group
2021.01 - Current
- Executing Core Operational Marketing activities in Asia Pacific and Africa for Molecular Biology Workflow Division (Automation, PCR and other supporting products) including but not limited to product launches and campaigns.
- Presenting and Participating in global campaigns, creating product marketing plans for existing and new products, coordinating marketing activities based on global and regional requirements.
- Ensuring Leads are captured from all regional and global marketing activities systematically monitored, nurtured and analyzed for market effectiveness.
- Support Sales with marketing-driven corrective actions based on business review results.
- Conduct workshops and training programs for sales team and customers.
Graduate Student
Okayama University
2014.01 - 2017.01
- Established breast cancer stem cell model from mouse induced pluripotent stem (iPS) cells.
- Demonstrated the generation of cancer-associated fibroblasts (CAF) from cancer stem cells.
- Molecular characterization of CAF.
Women Scientist trainee
TIFAC, Department of Science & Technology, Govt. of India
2013.01 - 2014.01
Junior Research Fellow
All India Institute of Medical Sciences
2012.01 - 2013.01
- Project title: Analysis of human gastrointestinal microbial diversity by molecular methods
Project Assistant
University of Delhi
2010.01 - 2011.01
Masters dissertation
University of Delhi
2009.01 - 2010.01
- Dissertation title: Biochemical and Molecular characterization of enzyme gamma glutamyl transpeptidase from Bacillus pumilus
Education
Ph.D. - Engineering (Biotechnology)
Okayama University
2014.01 - 2017.01
M.Sc. - Microbiology
University of Delhi
2008.01 - 2010.01
B.Sc. - Microbiology
University of Delhi
2005.01 - 2008.01
Skills
Strategic marketing skills
Creative content production
Development of sales tools
Go-to-market strategies
Campaign management for product launches
Product marketing strategy
Trade show planning
Exhibition planning
Social media strategy
Engaging presentation skills
Product knowledge training
Techniques in molecular biology
Protein purification methods
Expertise in cell culture methods
Personal Information
- Date of Birth: 03/19/88
- Nationality: Indian
Publications
- A cancer stem cell model as the point of origin of cancer-associated fibroblasts in tumor microenvironment., Scientific Reports, 7, 1, 6838, 2017, First Author
- Bacteria: Prospective savior in battle against cancer., Anticancer Research, 34, 11, 6289-6296, 2014, First Author
- A new PDAC mouse model originated from iPSCs-converted pancreatic cancer stem cells (CSCcm)., American Journal of Cancer Research, 6, 12, 2799, 2016, Co-Author
- Up-Regulation of PI 3-Kinases and the Activation of PI3K-Akt Signaling Pathway in Cancer Stem-Like Cells Through DNA Hypomethylation Mediated by the Cancer Microenvironment., Translational oncology, 11, 3, 653-663, 2018, Co-Author
- Hematopoietic Cells Derived from Cancer Stem Cells Generated from Mouse Induced Pluripotent Stem Cells., Cancers, 82, 12, 2020, Co-Author
Fellowships
- 2014-17, Japanese Govt. Scholarship (MEXT) for doctoral program
- 2015, Research Grant for Encouragement of Students, Okayama University
- 2013-14, Women Scientist Scholarship (WOS-C)
- 2011, CSIR-UGC Junior Research Fellowship
Accomplishments
- Resolved product issue through consumer testing.
- Collaborated with regional teams for development of product launch strategies
Timeline
Regional Marketing Manager
Eppendorf Group
2021.01 - Current
Graduate Student
Okayama University
2014.01 - 2017.01
Ph.D. - Engineering (Biotechnology)
Okayama University
2014.01 - 2017.01
Women Scientist trainee
TIFAC, Department of Science & Technology, Govt. of India
2013.01 - 2014.01
Junior Research Fellow
All India Institute of Medical Sciences
2012.01 - 2013.01
Project Assistant
University of Delhi
2010.01 - 2011.01
Masters dissertation
University of Delhi
2009.01 - 2010.01
M.Sc. - Microbiology
University of Delhi
2008.01 - 2010.01
B.Sc. - Microbiology
University of Delhi
2005.01 - 2008.01