Napassawan Kompnopad

CSR Strategy Development for BRAND

• Conducted a needs assessment to identify the target group requiring the most support.

• Designed a creative CSR project aimed at delivering sustainable societal impact.

• Evaluated risks and developed mitigation plans to ensure project success.

Marketing Strategy Development for Tao Kae Noi

• Analyzed market trends to identify opportunities for penetrating the Gen Z demographic.

• Developed strategic marketing recommendations to enhance brand recognition and loyalty.

• Collaborated with team members to ensure timely completion of tasks and a cohesive final presentation.

Personalized Banking Product Strategy for Krungsri Bank

• Gained insights into banking operations to align the product with Gen Z trends.

• Developed a marketing campaign to promote the product in line with its theme and target audience.

• Ensured consistency and alignment across all aspects of the project to achieve cohesive results.