Nami Hachiya
Meguro-ku
Summary
A strategic and passionate marketing leader with about 30 years of experience at first-class companies from B2C to B2B2C, from Japan to global.
Elevating LIXIL Corporation's brand strategy / LIXIL Water Technology innovation strategy with a visionary approach on top of my organizational responsibilities. At Unilever, I spearheaded growth strategies for their major hair care brands with strong product innovations and engaging communication / advertising campaigns.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Leader, Marketing / CX (Customer Experience)
LIXIL Corporation
01.2016 - Current
- 2024-present LIXIL brand strategy task force: Assigned to a cross-organizational task force team to develop LIXIL brand strategy for CEO & EOs.
- 2022-present LIXIL Water Technology Innovation philosophy development: Assigned to a cross-organizational team to create an innovation philosophy for LIXIL Water Technology CEO to unite and engage with 5 different water business units.
- 2022-present Leader, Living CX Strategy: Responsible for creating and implementing CX strategy for system kitchen and vanity, integrating all the touchpoints such as social media, showrooms, brochures to boost brand awareness (top of mind) and preference with coherent brand experience for consumers as well as for professional users.
- 2019-2022 Leader, Brand & Marketing Strategy: Work as the marketing partner for 9 business units as well as to develop LIXIL total communication (TVCM, web site, social media etc.). A new TVCM during COVID-19 was evaluated as top 10% of all the ads tested in Japan.
- 2016-2019 Manager in charge of kitchen brand: Responsible for developing brand strategy (brand positioning, brand portfolio strategy and brand architecture).
Global Brand Consultancy, Director
EffectiveBrands (now Aquired by Kantar Consulting)
04.2010 - 12.2015
- EffectiveBrands was a boutique consultancy specialized in global marketing with 4 offices around the world, and launched Japan office after I joined.
- Delivered marketing services such as brand positioning development, marketing academy and marketing training, and brand engagement program to global / local big clients. The biggest project was to develop and deliver marketing training program to 500 marketers at a world-class cosmetic company.
Unilever Marketing
Unilever
04.1997 - 03.2010
- 2007-2010 Regional Brand Director Dove Hair and mod's hair: Led brand growth strategies for Dove Hair and mod's hair portfolios across the North East Asia region (Japan, South Korea, Taiwan, and Hong Kong), working closely with the global brand team aligning brand positioning, innovation and communication strategy, as well as the local marketing teams to develop locally relevant executions such as merchandizing visuals, website, and media plans.
- 2006-2007 Global Brand Manager Dove Hair: Short term assignment to Dove Hair Global Marketing team in the U.K. to lead global innovation development. Led global marketing researches, developed marketing concept, communication campaign, and package design to launch a new hair care product in Latin America and Asia.
- 2005-2006 Brand Director, Lux Hair Japan: Responsible for Japan's best-selling hair care brand, Lux including innovation roadmap, product concept, advertising and other communication development.
- 2000-2005 Brand Manager, Lux Hair Japan
- 1997-2000 Brand Assistant, Lux Hair Japan
Education
Bachelor of Arts - English Literature
Sophia University
Tokyo03-1997
Skills
- Brand Positioning
- Brand Portfolio / Brand Architecture
- Brand Engagement / Internal Branding
- Marketing Excellence / Training
- Integrated Communication / 360
Activation - Consumer Insight
- Marketing Research
Certification
Digital Transformation Lead
Stanford online | April 2022
Certificate of Achievement:
https://digitalcredential.stanford.edu/check/E0EBED68CD160CDDB450AE2F660825436D982611052B2B11A07FE84DC2BB4530RjhmU0ZiMFJZTTBBZUxDTHdRL0haM2o2dWppcmdxYmQ5dUpvTGlzY3QxRVpsdU52
Languages
Japanese
Native language
English
Advanced
C1
Timeline
Leader, Marketing / CX (Customer Experience)
LIXIL Corporation
01.2016 - Current
Global Brand Consultancy, Director
EffectiveBrands (now Aquired by Kantar Consulting)
04.2010 - 12.2015
Unilever Marketing
Unilever
04.1997 - 03.2010
Digital Transformation Lead
Stanford online | April 2022
Certificate of Achievement:
https://digitalcredential.stanford.edu/check/E0EBED68CD160CDDB450AE2F660825436D982611052B2B11A07FE84DC2BB4530RjhmU0ZiMFJZTTBBZUxDTHdRL0haM2o2dWppcmdxYmQ5dUpvTGlzY3QxRVpsdU52
Bachelor of Arts - English Literature
Sophia University
Similar Profiles
Aditya SharmaAditya Sharma
Leader- Project Sales, Karnataka at LIXIL India Pvt. Ltd.(Grohe & American Standard)Leader- Project Sales, Karnataka at LIXIL India Pvt. Ltd.(Grohe & American Standard)
Meagan HerreraMeagan Herrera
Solutions Lead at Lixil AmericasSolutions Lead at Lixil Americas
Daria OrlovaDaria Orlova
Senior Digital Content Coordinator at Lixil AmericasSenior Digital Content Coordinator at Lixil Americas