Myo Myint Aung
Channel Lead - STE SIMA MT & Myanmar
Yangon
Summary
I am highly motivated, agile, dynamic, energetic, adaptable, and detail oriented. With over 8 years of Trade marketing/Commercial and leadership experience, particularly in the CPG Industry, I have a proven track record of building relationships, driving results, and executing brilliant campaigns/activations. I am passionate about new challenges and opportunities to apply my skills for mutual growth and benefit, and I am eager to expand my experience and contribute to innovative and creative brand/Campaign strategies.
Overview
7
7
years of professional experience
Work History
STE - Channel Lead for Modern Trade MYSG
THE COCA-COLA COMPANY
12.2025 - Current
- Design & execute well-defined Channel & Category programs to support achievement of volume growth and share ambition
- Working together with bottler's Trade Marketing team for Instore Promotion Planning and Visibility and review of trade investment and providing strategy guidance which is relevant to Local market execution
- Identifying Key source of growth channel and customer to implement our campaigns and make alignment with bottler team for available resources allocation based on our growth target
- Developing execution strategy of POSM Materials that in-line with agreed marketing plan and propose and align with trade marketing team on impactful display support and working together to go live in the trade
- Post analysis of instore execution and share learnings and recommendations for future activations
- Collaborating together with bottler trade marketing and sale teams on JBP alignments session with our key strategic customers for both markets
Channel Lead for Myanmar
Coca-Cola Limited
11.2022 - Current
- Lead the frontline commercial and deliver Commercial plans in Myanmar. This would encompass the delivery of the commercial plans, localized to fit the cluster and market requirements across the full commercial spectrum of Channel, VTM and Integrated Execution & capabilities.
- Translate the CCL plans and build the Myanmar Long Range Plans and Annual Business plans, that help deliver the Volume, Revenue, Operating Income, NARTD value share at a channel level for the countries within the cluster. This includes integrated channel programs, CCL calendar aligned with overall consumer marketing calendar, driving alignment of commercial KPI’s and alignment with key stake holders.
- Ensure seamless alignment with the external system partners and internal stakeholders’ franchise and frontline marketing teams.
- Responsible for full alignment with key stakeholders & delivery of the CCL plans rolled up. This includes tracking & reporting against the aligned KPI’s and undertaking/aligning plans for course correction as and when required.
- This role entails analyzing market opportunities from a commercial, shopper and channel lens leveraging data sources like Macro Indicators, Nielsen- Retailer audit, Kantar Panel-Shopper data, Internal Sale Data, Global Data sources.
- Support co-development of a plan with the bottler(s) for long term execution capability development to achieve objectives.
- Work closely with RGM and VTM to accelerate learnings through sharing of best practices and approaches that could be mutually relevant and aid better execution of our OU strategy.
- Accelerate Volume, NSR, transaction growth, TCCC basket and purchase incidence and system margins as well as value share across all key channels in the OU.
- Step change our capability with the network organization support to accelerate better segmentation and system execution, enabling the right portfolio in the right outlets for the right Consumers and their key Occasion - in close partnership with OU CCL teams.
- Affordable FC entry Pack 850ml Launch & Integrated Commercial Support
- Coke Zero Sugar 350ml IC Pack Launch & Integrated Commercial Support
- Pioneering Meal & Snack Bundle promotion in Myanmar SP/HP Channel
- Revamping Wholesale channel PICOS by applying shopper study insights & WS Loyalty Program
Assistant Channel Development Manager
Unilever Myanmar Company Limited
06.2021 - 10.2022
- Create Channel strategy development & Guideline focusing on shopper behaviors.
- Design Perfect Store Plan Strategy for customers and design sale and display incentive plan.
- Analyze sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new future fit channels.
- Allocate and manage Promotional budget across channels to ensure optimize ROI and maximize business results.
- Provide Channel Promotion guidelines and rules based on learning from post-evaluation and delivery category and channel objective.
- Suggest relevant channel and perfect store for new product launch and activation program.
- Coordinate with cross functions to implement category and Channel Plan across channel.
- Implement business building program for our value customers for strong and loyal relationship with company.
- Evaluate and review implemented Channel activities for developing future strategies.
Senior Category Development Executive
Unilever Myanmar Company Ltd
06.2019 - 05.2021
- Sales and Operating Plan – lead consolidated Customer Development (CD) input and own ‘output’, drive CD business performance.
- Drive Customer/ Channel/ Region input to the S&OP process for brand/ category.
- Drive business performance including gap closure activities.
- Integrated Business Plan.
- Channel/Customer lens-based thought leadership, feedback and inputs into the category building plan, brand Jobs to Be Done, SKU portfolio for next year.
- Input into innovation / renovation business cases e.g., pack size by channel, pricing, distribution targets & trade margins.
- Responsible for category strategy execution for future years including key tactics and innovation as a part of Perfect Plan.
- Development and implementation of channel specific strategies to address the changing needs of the diverse shoppers across all channels in the marketplace.
- Channel specific category plans to develop destination portfolios by channel, build new channels.
- Drive distribution and product availability across channels at the point of purchase.
- Work to improve customer profitability through NRM & Trade Investments for the category/ channel.
- Developing price, promotion, distribution, shelving, and retail strategies for assigned brands with a relentless focus on flawless execution and the shopper.
- Support new product introduction for listing into mix.
- Successful launch of Charcoal Toothpaste in total channel
- Leading Oral Care Category to become market leader in the market
- Turnaround Skin Cleansing Category from Zero to Hero
- Successful Perfect Store Program for Myanmar Market
- Guiding and Handling over 400 Beauty Advisor for our Skin Care Brands to drive category growth
- Successful Unilever Flagship Store Program which brings total business growth
Education
Accomplished CORE Course - Business Analytics, Financial Accounting & Economics for Managers
Harvard Business School Online
Accomplished AI Intensive Training - undefined
The Correlation One Sponsored by Coca-Cola
01.2025
Certified Magic Narrative and Storyteller - undefined
Coca-Cola
01.2024
Bachelor of Arts - English for Professional Purposes
Yangon University, National Management Degree College (NMDC)
01.2016
Skills
Strong Motivation to work, proactive and high degree of initiative
Detail & result oriented with a winning spirit and growth mindset
Excellent Interpersonal and communication skills
Strong Presentation & Negotiating Skills & Influencing Skills
Strong Project Management & Stakeholder management Skills
Thriving in Ambiguity & Anti-Fragility Mindset
Able to work under pressure and within a tight schedule
Strong analytical skills and business understanding
Channel Strategy, Channel Management, Taking initiative, Strategy Execution
Competitive Assessments, Consumer/Shopper Segmentation
Ability to work cross functionally
Friendly, positive attitude
Accomplishments
- Affordable FC entry Pack 850ml Launch & Integrated Commercial Support
- Coke Zero Sugar 350ml IC Pack Launch & Integrated Commercial Support
- Pioneering Meal & Snack Bundle promotion in Myanmar SP/HP Channel
- Revamping Wholesale channel PICOS by applying shopper study insights & WS Loyalty Program
- Successful launch of Charcoal Toothpaste in total channel
- Leading Oral Care Category to become market leader
- Turnaround Skin Cleansing Category from Zero to Hero
- Successful Perfect Store Program for Myanmar Market
Vision Objective
I am highly motivated, agile, dynamic, energetic, adaptable, and detail oriented. With over 8 years of Trade marketing/Commercial and leadership experience, particularly in the CPG Industry, I have a proven track record of building relationships, driving results, and executing brilliant campaigns/activations. I am passionate about new challenges and opportunities to apply my skills for mutual growth and benefit, and I am eager to expand my experience and contribute to innovative and creative brand/Campaign strategies.
Relocation Priority
High/Medium
Personal Information
- Nationality: Myanmar
- Availability: High/Medium
Timeline
STE - Channel Lead for Modern Trade MYSG
THE COCA-COLA COMPANY
12.2025 - Current
Channel Lead for Myanmar
Coca-Cola Limited
11.2022 - Current
Assistant Channel Development Manager
Unilever Myanmar Company Limited
06.2021 - 10.2022
Senior Category Development Executive
Unilever Myanmar Company Ltd
06.2019 - 05.2021
Accomplished AI Intensive Training - undefined
The Correlation One Sponsored by Coca-Cola
Certified Magic Narrative and Storyteller - undefined
Coca-Cola
Bachelor of Arts - English for Professional Purposes
Yangon University, National Management Degree College (NMDC)
Accomplished CORE Course - Business Analytics, Financial Accounting & Economics for Managers
Harvard Business School Online