Miki Kaneda
Kawasaki-city
Overview
27
27
years of professional experience
Work History
Gurunavi Promotion Community
Tokyo
- Provided information and market research services to restaurants, promoted and processed Gurunavi, Inc
- Products
- Responsible for over 40 restaurants in the Yokohama area, consulted on marketing and sales strategies, and maintained good relationships with sales teams and clients
- Achieved 100% of the promotion target KPI.
Global Selling Team Lead
Amazon.co.jp
01.2024 - Current
- Led a cross-functional team to support Japanese Sellers in expanding their cross-border e-commerce businesses, achieving +15% YoY export growth to the US and UK markets
- Implemented strategic initiatives to enhance the visibility and sales of Japanese products globally, including market analysis, product deployment, and Seller support
- Secured +15.6% YoY budget increase through successful negotiations, enabling further business investment
- Fostered a positive and productive work environment through effective communication, employee motivation, and development programs
- Leveraged a diverse team background, including account managers, marketers, and project specialists, to drive cross-functional collaboration and member development.
Strategic Team Lead, Fashion
Amazon.co.jp
01.2023 - 01.2024
- Managed a high-performing team overseeing key accounts, project work, and promotional activities for major fashion brands
- Developed and implemented strategies to significantly increase sales for both large brands and small-to-medium Sellers, driving +20% YoY growth for key accounts and +45% YoY for SMBs
- Proposed innovative solutions aligned with brand objectives, supporting inventory management, product listings, and promotional campaigns
- Led successful brand development initiatives, introducing new fashion labels to the platform and driving their growth.
Strategic Program Manager, Fashion
Amazon.co.jp
01.2022 - 01.2023
- Executed a targeted incentive program that achieved +50% YoY sales increase for 800 SMB Sellers in the fashion industry
- Identified high-potential SMBs through in-depth data analysis and provided tailored account management, while improving mass marketing efficiency
- Developed and deployed new email marketing tools and content strategies to enhance communication and distribution.
Strategic Account Team Manager, Fashion
Amazon.co.jp
01.2020 - 01.2022
- Managed a portfolio of 47-60 top Japanese fashion brands, recovering sales that had -10% YoY to a breakeven level
- Collaborated closely with brand teams to develop new products and tools addressing key seller pain points, driving sales expansion
- Spearheaded effective marketing initiatives and built strong partnerships through joint business planning
- Throughout this progression, demonstrated exceptional strategic planning, leadership, data analysis, and stakeholder management skills, consistently delivering impactful results that drove sustainable business growth.
Senior Market Manager
Agoda.com
01.2019 - 01.2020
- Managed 16 prefectures accounts in the East Honshu area, implementing strategies and promotional activities with partners to enhance productivity and maintain a competitive advantage
- Led a team of market managers in identifying and managing successful hotel partnerships
- Developed and implemented a strategy for the team's business development activities, to monitor and strengthen the productivity of new and established partnerships
- Shared relevant data and information with internal and external partners to ensure communication and feedback to optimize performance
- Developed and owned relationships with key decision makers at hotels, technology partners, and other relevant partners
- Key Achievement: Increased Booking Net Room Nights by +146% YoY in the responsible cities, growing the market share of Japan from 5% to 8%.
Market Manager
Agoda.com
01.2017 - 01.2019
- Responsible for managing chain hotel HQ including global Brand (2018-2019)
- Responsible for managing individual hotels in some cities (2017-2018)
- Executed strategies and promotional activities with partners to enhance productivity and manage room availability and competitiveness of the Agoda website
- Identified regional supply requirements in terms of product offerings and promotions to match with market demands
- Identified, qualified, contacted, counseled, and visited the important hotel and accommodation suppliers to grow the portfolio of key destinations
- Managed all supplier data in distribution systems
- Improved team operation processes and managed supporting resources
- Key Achievement: Increased booking net room nights by +50% YoY for one of the top chain hotel clients.
Assistant Market Manager
Agoda.com
01.2016 - 01.2017
- Responsible for managing over 100 hotels as Agoda's clients in the Tokyo area and some local cities (2-5 star hotels)
- Drove the market in reaching KPIs for hotel partners by fostering new relationships and optimizing existing ones
- Identified and gained supply and product offerings to match market demands
- Analyzed large data sets to uncover new opportunities to grow Agoda's business
- Trained and informed partners of both new and existing technologies, tools, and models
- Prepared sales decks and relevant presentation materials to aid in growing the business during partner meetings
- Organized seminars for hotels, including planning the content and presentations
- Key Achievements: Increased booking net room nights by +48% YoY for one of the hotels in Tokyo
- Developed the market share of the area of responsibility and acquired $1,000 in ad sales from a hotel.
Account Executive
Agoda.com
01.2014 - 01.2016
- Responsible for the acquisition of hotels and properties that joined the Agoda website (2015)
- Key Achievements: Achieved 110% of the acquisition target
- Increased booking net room nights by +20% YoY for one of the hotels in Nagoya.
Internet Travel Consultant
Rakuten
01.2012 - 01.2014
- Responsible for managing over 200 hotel partners and developing tailored marketing strategies to maximize their performance on the Rakuten platform
- Key results: Achieved +30% YoY sales growth and a +20% ad sales KPI
- Launched successful hotel landing page initiatives, driving increased traffic and conversions.
HR Specialist
Culture Convenience Club Co. Ltd.
01.2001 - 01.2002
- Built a comprehensive system for managing expatriate employees, including establishing a pay structure and developing overseas regulations
- Developed detailed manuals and processes to improve the overall expatriate management program.
HR Associate
Nippon Light Metal Company
01.1997 - 01.2000
- Supported expatriate employees through visa procedures, legal contracts, and real-time tracking of their overseas movements
- Improved the system for managing overseas assignments, including the payment structure and regulatory compliance
- Established a new digital recruitment process to identify and place talent for international roles.
Education
B.A - Language and Area Studies
Tokyo University of Foreign Studies
03.2017
Skills
- 10 years of diverse experience across e-commerce, digital marketing, and global operations, progressing through increasingly strategic roles at leading companies
- Demonstrated expertise in driving business growth and expansion across major third-party platforms, including Amazon, Agoda, Rakuten, and others
- Track record of spearheading transformative initiatives that delivered significant sales, export, and market share growth for Japanese Sellers, fashion brands, and small-to-medium businesses
- Proven ability to develop and implement effective short-term and long-term e-commerce strategies aligned with brand, divisional, and regional objectives
- Strong leadership in managing high-performing, cross-functional teams and fostering collaboration across diverse stakeholders
- Data-driven approach to analyzing customer insights, optimizing business performance, and enhancing profitability
- Excellent communication, negotiation, and stakeholder management skills, enabling productive partnerships both internally and externally
- Effective Communication
- Relationship building and management
- Public Speaking
- Sales Reporting
- Sales expertise
- Sales closing
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Critical Thinking
- Decision-Making
- Relationship Building
- Microsoft Office
- Flexible Schedule
- Work Planning and Prioritization
- Scheduling
- Sales and Marketing
- Performance monitoring
- Relationship Management
- Employee Development
Carrier Objective
A seasoned professional with a strong track record of driving business growth and expansion across various e-commerce and digital platforms. Progressed through increasingly strategic roles at leading companies, consistently delivering high-impact results that enabled sustainable growth and innovation.
Languages
Japanese
Native language
English
Proficient
C2
Timeline
Global Selling Team Lead
Amazon.co.jp
01.2024 - Current
Strategic Team Lead, Fashion
Amazon.co.jp
01.2023 - 01.2024
Strategic Program Manager, Fashion
Amazon.co.jp
01.2022 - 01.2023
Strategic Account Team Manager, Fashion
Amazon.co.jp
01.2020 - 01.2022
Senior Market Manager
Agoda.com
01.2019 - 01.2020
Market Manager
Agoda.com
01.2017 - 01.2019
Assistant Market Manager
Agoda.com
01.2016 - 01.2017
Account Executive
Agoda.com
01.2014 - 01.2016
Internet Travel Consultant
Rakuten
01.2012 - 01.2014
HR Specialist
Culture Convenience Club Co. Ltd.
01.2001 - 01.2002
HR Associate
Nippon Light Metal Company
01.1997 - 01.2000
Gurunavi Promotion Community
Tokyo
B.A - Language and Area Studies
Tokyo University of Foreign Studies