Mika Shimizu

Drive global marketing initiatives for semiconductor manufacturing equipment (Si DRIE, RIE, PECVD), supporting business growth across Japan, China, Europe, and the U.S.
Lead international exhibitions (CHINA MEMS, SEMICON) and develop multilingual promotional content including videos, technical brochures, and WeChat-based campaigns.
Manage cross-functional coordination with teams in Japan, the U.S., and China to ensure alignment of messaging, branding, and digital execution.
Oversee the integration and localization of the company’s global website and SEO content strategy to strengthen digital engagement.
Proposed and led the implementation of SanSan, a digital CRM solution, to prepare for scalable lead management and marketing automation.

Entrusted with managing the Japanese-language website for LSEG, including content updates, localization, SEO, and UX enhancements. Led a full-site relaunch project from planning through launch, meeting tight global deadlines. The new site significantly improved digital engagement and visibility in the Japanese market, aligning local needs with global brand strategy.

Oversaw both online and offline marketing initiatives, including webinars, email campaigns, and on-site event planning. Led a major promotional campaign that tripled attendance at a key event, significantly increasing visibility and customer engagement. Demonstrated strength in marketing strategy, execution, and cross-team collaboration, contributing to greater brand impact within the B2B technical audience.

Marketing Specialist – Corporate Marketing Division (2017–2019)
Led marketing initiatives across six business units, supporting company-wide brand communication and exhibition strategy. Planned and executed major trade shows and cross-divisional events to enhance market presence. Collaborated with stakeholders across departments to align messaging and maximize promotional impact.
Marketing Section Chief – Standardized Product Division (2020–2021)
Spearheaded digital marketing efforts for a specific business unit, with a focus on lead generation and online visibility. Responsibilities included launching a new product-focused website, managing SEO and email campaigns, and implementing marketing automation tools. Also continued managing business unit–level exhibitions and customer outreach initiatives. These efforts strengthened digital engagement and set a benchmark within the company for modernized marketing practices.
This progression from company-wide strategic coordination to hands-on digital leadership enabled me to gain a broad and integrated marketing skill set applicable across both offline and digital domains.

I led the execution of over 70 events and campaigns annually, demonstrating a unique expertise in combining online and offline marketing strategies for B2B manufacturing clients. This role required innovative planning and efficient execution under tight deadlines, solidifying FA Navi's position as a pioneer in integrated marketing solutions.

In addition to my primary responsibilities in OEM management and direct sales, I also had the distinction of being the first woman to join the company in a sales role. This position allowed me to challenge traditional norms and contribute to diversifying the workplace. Demonstrating initiative and a willingness to engage deeply with the product lifecycle, I regularly visited our factory for firsthand insights - a practice not typically undertaken by other female employees at the time. My role at Nisshin Kokan Ltd. was not just a job; it was a groundbreaking step towards inclusivity and gender diversity in the company.