Miho Aoki

Act as the sole market owner for Japan, leading complex stakeholder management across global headquarters and regional teams to align priorities, decision-making, and execution within a highly matrixed organization.

Oversee end-to-end marketing initiatives for digital streaming content across films and TV series in Japan and Hong Kong, covering transactional (EST/TVOD) and subscription.

Lead the integration of digital and physical (DVD) marketing strategies, managing content across its full lifecycle while adapting to market transitions and legacy-to-digital shifts.

Build and execute innovative B2C and B2B marketing strategies, including paid media campaigns, influencers, events, and earned media initiatives, driven by data and performance insights.

Planned and optimized digital-first campaigns in collaboration with media agencies, tailoring creative assets by platform, setting targets based on theatrical and historical data, and conducting A/B testing to improve performance.

Drive digital revenue growth through strategic partnerships and joint campaigns with key platforms and operators, including Amazon, U-NEXT, and other major platformers.

Analyze campaign performance across ROI, media effectiveness, audience targeting, and conversion metrics, translating insights into actionable recommendations.

Localize and optimize creative assets to ensure cultural and market relevance while aligning with global brand guidelines.

Conduct market research and competitive analysis to identify growth opportunities and inform marketing strategy.

Work closely with cross-functional teams across Theatrical, Consumer Products, and Theme Park.

Core member of cross-studio initiatives DEGI.

The Super Mario Bros. Movie achieved record-breaking sales which performed 191%+ vs. target.

Owned end-to-end marketing strategy for Blu-ray/DVD titles in the Japanese market, covering U.S. TV series, kids/family franchises, and locally acquired Asian content.

Led marketing for major American TV brands including CBS, NBC, Showtime, MTV, Paramount, and Nickelodeon, acting as the Japan-side owner for local execution.

Managed local acquisition titles with a strong focus on Korean TV dramas, as well as Asian content from China, Taiwan, and Japan, overseeing full title lifecycles from launch through catalogue management.

Planned and executed integrated, lifetime marketing campaigns across TV, digital, print, OOH, and PR/publicity, aligning local tactics with global studio strategies.

Held full P/L responsibility on a title-by-title basis, conducting competitive analysis, forecasting performance, and controlling marketing budgets.

Owned and managed official digital channels (Facebook, X, YouTube, official websites), designing social and digital campaigns to drive engagement and long-tail performance.

Prepared and presented in-depth performance reports and market analyses to the L.A. headquarters and external partners to support strategic decision-making.

Worked closely with the L.A. head office and local TV/digital sales teams to manage release windows, holdbacks, and cross-platform coordination.

Supervised external creative agencies (designers, AV directors, copywriters), overseeing production of key marketing assets including TV spots, trailers, POP, official websites, and online advertising materials, and submitting them for global approval.

Owned end-to-end marketing strategy for Blu-ray/DVD releases, managing both U.S. TV series and kids/family franchises in the Japanese market.

Led marketing for major American TV brands including CBS, Showtime, MTV,
and Nickelodeon, acting as the Japan-side owner of local execution.

Planned and executed integrated marketing campaigns for new and catalogue titles
across TV, digital, print, OOH, and PR, aligning local tactics with global brand guidelines.

Held full P/L responsibility on a title-by-title basis, conducting competitive analysis,
forecasting performance, and controlling budgets by media strata (including TV spend).

Supervised and directed external creative agencies (designers, AV directors, copywriters)
to produce key marketing assets (TV spots, trailers, POP, official websites, online ads).

Oversaw owned media including official websites and title-level social media channels,
positioning them as strategic hubs to amplify advertising, PR, and retail campaigns.

Served as the primary point of contact with the L.A. headquarters, submitting creative materials, budgets, and marketing plans for approval.

Prepared and presented in-depth performance reports and market analyses
to U.S.-based stakeholders and external partners.

Built and maintained strong working relationships with U.S. content owners
(CBS, Nickelodeon) and local broadcasters.

Received the President’s Award (2010) in recognition of outstanding commercial performance and contribution to the business.

Led and managed a marketing team of five members, setting individual goals aligned with overall organizational and campaign objectives.

Oversaw theatrical marketing campaigns for both Western and Japanese films, covering strategy development, execution, and performance tracking.

Designed and executed integrated marketing strategies using above-the-line and below-the-line advertising, publicity, and experiential marketing.

Built and maintained strong relationships with key media outlets, journalists, and film critics to maximize earned media coverage.

Presented marketing strategies, campaign progress, and results to senior management and major cinema chains, ensuring timely alignment with theatrical schedules.

Developed cross-industry tie-in promotions with apparel brands, restaurants, foreign embassies, and tourism bureaus to extend audience reach beyond traditional filmgoers.

Planned and executed high-profile media events and premieres involving celebrity talent and key stakeholders.

Represented the company at the Cannes Film Festival on two occasions, leading on-site promotional activities for selected titles.

Conceptualized and led an unconventional film marketing campaign for "A Letter to True" (dir. Bruce Weber), integrating cinema with contemporary art.
Designed and launched a temporary art gallery in Omotesando, repositioning the film as a cultural and fashion-oriented event rather than a traditional theatrical release.
Successfully expanded media exposure beyond film press to fashion, art, and lifestyle publications, attracting non-traditional movie audiences.

Contributed to marketing research projects by developing customer surveys to understand consumer preferences and purchasing behavior.

Conducted data analysis and insight synthesis, delivering practical recommendations to support marketing strategy and targeting decisions.

Compiled and reported customer demographic and behavioral data, supporting audience segmentation and campaign optimization.

Developed and executed integrated marketing and publicity strategies for non-English-language theatrical releases, adapting campaigns to diverse cultural and market contexts.

Built and maintained strong relationships with domestic and international media outlets to maximize visibility and earned coverage.

Coordinated closely with advertising agencies and internal stakeholders to plan and deliver multi-channel promotional campaigns.

Led cross-sector tie-in promotions in collaboration with apparel brands, foreign embassies, tourism bureaus, and lifestyle-focused cafés, aligning film narratives with cultural and destination storytelling.

Created and managed editorial calendars, media lists, and press schedules to ensure consistent and timely publicity execution.

Wrote and localized press releases and media materials, translating creative intent into audience-facing communication.

Supported publicity and filmmaker coordination for culturally and religiously significant works, requiring high sensitivity to local traditions and social context.