Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Mia Lin

Mia Lin

Sr. Global Brand Manager
Tokyo

Summary

Global brand marketing professional with 10+ years of experience in the gaming industry across Japan, Taiwan, North America and Europe. Specialized in brand strategy, global launch planning, and cross-regional coordination.

Overview

13
13
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Sr. Global Brand Manager

NetEase Japan
02.2023 - Current
  • Led branding and marketing strategy for AAA titles across Japan, the US, and China.
  • Collaborating with 8 studios and supporting the launch of 4 titles and 5+ unreleased projects.

Brand Manager (Magic: The Gathering)

Wizards of the Coast - Hasbro Inc.
01.2022 - 12.2022
  • Create yearly marketing plans to grow brand awareness and meet brand goals & objectives for Magic: The Gathering.
  • Establish and run rhythms of business with related local, regional and HQ teams.

Marketing Manager

NeoBards Entertainment Ltd.
07.2019 - 12.2021
  • Heading the publishing team to establish the process flow and create the publishing business structure/plan.
  • The collaborative titles include: Resident Evil: Resistance, SILENT HILL f, Resident Evil Re:Verse, Dynasty Warriors M…etc.

Sr.Marketing specialist

Capcom
11.2017 - 04.2019
  • Branding campaign & marketing plan established with Monster Hunter: EXPLORE, PALM and PALM R mobile games.
  • Co-brand event with KITAN Club's Fuchico on the cup.

Sr.Marketing and communications specialist

Xpec Art Center
06.2017 - 11.2017
  • Project control for company brand re engineering such as website, PR material and format.
  • Exhibition planning include: Tokyo game show 2017 (interview by 4Gamers Japan), XDS Canada 2017 (External Development Summit), Taipei Game Show 2018.

Associate, Mobile Game Marketing

Nexon
04.2017 - 05.2017
  • Holding over 6 game products and responsible for the branding plans.
  • Key Products: Durango (Product launch planning), Cao Caochuan, Dynasty Warriors.

Associate, Game Marketing

Garena
09.2014 - 03.2017
  • Marketing associate of game product: League of Legends, Metro Conflict, Lost Saga, Path Of Exile and more. Mainly responsible for creating marketing plans, KPI setting and budget control; in addition, in charge of ATL media and offline events planning.
  • Participate in new product launches, including Mabinogi Heroes, Lost Saga, and Metro Conflict.

Marketing Specialist

Fevolution Inc.
10.2012 - 08.2014
  • Joined and planned 2014 Ideas Show at new Taipei city.
  • Running cultural and creative exhibitions with IP Authorization.
  • Copywriting & Press editing.

Education

B.B.A. - Hospitality and Catering Business Administration

Shih Chien University
01.2011 - 01.2014

Dept. of Motion Picture

National Taiwan University Of Art
01.2007 - 01.2008

Skills

Brand Marketing

Interests

Gaming

Traveling
Horror movies

Timeline

Sr. Global Brand Manager

NetEase Japan
02.2023 - Current

Brand Manager (Magic: The Gathering)

Wizards of the Coast - Hasbro Inc.
01.2022 - 12.2022

Marketing Manager

NeoBards Entertainment Ltd.
07.2019 - 12.2021

Sr.Marketing specialist

Capcom
11.2017 - 04.2019

Sr.Marketing and communications specialist

Xpec Art Center
06.2017 - 11.2017

Associate, Mobile Game Marketing

Nexon
04.2017 - 05.2017

Associate, Game Marketing

Garena
09.2014 - 03.2017

Marketing Specialist

Fevolution Inc.
10.2012 - 08.2014

B.B.A. - Hospitality and Catering Business Administration

Shih Chien University
01.2011 - 01.2014

Dept. of Motion Picture

National Taiwan University Of Art
01.2007 - 01.2008

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Mia LinSr. Global Brand Manager