Gaming
Mia Lin
Sr. Global Brand Manager
Tokyo
Summary
Global brand marketing professional with 10+ years of experience in the gaming industry across Japan, Taiwan, North America and Europe. Specialized in brand strategy, global launch planning, and cross-regional coordination.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Sr. Global Brand Manager
NetEase Japan
02.2023 - Current
- Led branding and marketing strategy for AAA titles across Japan, the US, and China.
- Collaborating with 8 studios and supporting the launch of 4 titles and 5+ unreleased projects.
Brand Manager (Magic: The Gathering)
Wizards of the Coast - Hasbro Inc.
01.2022 - 12.2022
- Create yearly marketing plans to grow brand awareness and meet brand goals & objectives for Magic: The Gathering.
- Establish and run rhythms of business with related local, regional and HQ teams.
Marketing Manager
NeoBards Entertainment Ltd.
07.2019 - 12.2021
- Heading the publishing team to establish the process flow and create the publishing business structure/plan.
- The collaborative titles include: Resident Evil: Resistance, SILENT HILL f, Resident Evil Re:Verse, Dynasty Warriors M…etc.
Sr.Marketing specialist
Capcom
11.2017 - 04.2019
- Branding campaign & marketing plan established with Monster Hunter: EXPLORE, PALM and PALM R mobile games.
- Co-brand event with KITAN Club's Fuchico on the cup.
Sr.Marketing and communications specialist
Xpec Art Center
06.2017 - 11.2017
- Project control for company brand re engineering such as website, PR material and format.
- Exhibition planning include: Tokyo game show 2017 (interview by 4Gamers Japan), XDS Canada 2017 (External Development Summit), Taipei Game Show 2018.
Associate, Mobile Game Marketing
Nexon
04.2017 - 05.2017
- Holding over 6 game products and responsible for the branding plans.
- Key Products: Durango (Product launch planning), Cao Caochuan, Dynasty Warriors.
Associate, Game Marketing
Garena
09.2014 - 03.2017
- Marketing associate of game product: League of Legends, Metro Conflict, Lost Saga, Path Of Exile and more. Mainly responsible for creating marketing plans, KPI setting and budget control; in addition, in charge of ATL media and offline events planning.
- Participate in new product launches, including Mabinogi Heroes, Lost Saga, and Metro Conflict.
Marketing Specialist
Fevolution Inc.
10.2012 - 08.2014
- Joined and planned 2014 Ideas Show at new Taipei city.
- Running cultural and creative exhibitions with IP Authorization.
- Copywriting & Press editing.
Education
B.B.A. - Hospitality and Catering Business Administration
Shih Chien University
01.2011 - 01.2014
Dept. of Motion Picture
National Taiwan University Of Art
01.2007 - 01.2008
Skills
Brand Marketing
Interests
Traveling
Horror movies
Timeline
Sr. Global Brand Manager
NetEase Japan
02.2023 - Current
Brand Manager (Magic: The Gathering)
Wizards of the Coast - Hasbro Inc.
01.2022 - 12.2022
Marketing Manager
NeoBards Entertainment Ltd.
07.2019 - 12.2021
Sr.Marketing specialist
Capcom
11.2017 - 04.2019
Sr.Marketing and communications specialist
Xpec Art Center
06.2017 - 11.2017
Associate, Mobile Game Marketing
Nexon
04.2017 - 05.2017
Associate, Game Marketing
Garena
09.2014 - 03.2017
Marketing Specialist
Fevolution Inc.
10.2012 - 08.2014
B.B.A. - Hospitality and Catering Business Administration
Shih Chien University
01.2011 - 01.2014
Dept. of Motion Picture
National Taiwan University Of Art
01.2007 - 01.2008
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