Mengying Chen

• Lead the iteration of the standard version products: 5.0RC, 6.0RC, and 7.0RC, which have been downloaded by customers more than 1,000 times
• Lead the launch of Xinchuang products within the department from 0-1 and successful delivered to customers such as Chongqing Court, China Southern Airlines, and China Unicom
• Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
• Established team priorities, maintained schedules and monitored performance.

• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals
• Managed component market construction; GRPA model assistance development; and daily product maintenance
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Provided training and support to sales team members.

In charge of the growth of platform user scale and user retention, stratified users, and formulated growth strategies based on user transaction scenarios

1. VIP System

• Build a VIP system from 0-1, stratified high-net-worth users and formulated corresponding growth strategies
• Performance on VIP project: Within 1 month, the transaction scale of VIP1 level and above users 6% ↑, and the transaction fee 4.3%↑. After the benefits card function was launched, the registration rate of key customers 3%↑ compared with before

2. Reward center

• Restructured the product by increasing the gradient of a single task, lowering the threshold for user participation, and surging the user participation rate
• Performance on Reward Center: Within 2 months, the DAU 8.3%↑ compared with before, the user deposit conversion rate 5.7%↑, the activity participation rate of newly registered users increased from the previous 37% to 54%, and the transaction scale of new users 4%↑

3. Referral Center

• Restructured the product by optimizing the matching degree of rights and interests and regional user transactions and differentiating the rebate to achieve the result of cost reduction and efficiency increase
• Performance on Referral Program: Within 1 month, the user growth from the 'Referral' 7%↑, DAU 13%↑, and the transaction scale of new users 6%↑. The number of new deposit KOLs 36%↑, and the contribution of handling fees 27%↑ within two weeks of the launch.

Planned and constructed the internal sales CRM products, promoted merchants' agent operation capabilities; optimized the BD daily visit operation link; strengthened risk management and control capabilities; and enriched the knowledge base of the Takeout Business Department.

• Performance on B-side Merchants: 60%↑ in health rate of merchants, 3%­↑ in revenue of qualified merchants, 5%↑­ dynamic sales rate of eligible merchants, and 5%­↑ new store orders. CES scored over 6 / 7 pts 3+ times.
• Performance on Access Tool: 5%­↑ in overall access tool improved the efficiency of new signing by the CES survey score exceeded 6 more than three times, and the monthly customer complaints dropped from 1.96% to 1.66%.
• Cooperated with the sales supervision team, established a long-term risk insight mechanism, effectively identify the main sales risks, and promoted product construction to achieve a closed-loop sales risk management scenario. Developed an operation log recording system from 0 to 1 and opened direct permissions between the BD operating system and the merchant system.

Served core customers of ESOP business, contacted depository bank for additional stock issuance and settlement, assisted customers in developing employee incentive plans and managing data, and provided business training to corporate employees.