MENGJIE CHEN
Tokyo
Summary
Detail-oriented corporate communications professional with expertise in integrated marketing campaigns, event management, and data-driven strategies. Proficient in graphic design, social media management, and marketing analysis, with a strong track record of project success. Skilled in streamlining internal processes, coordinating with multiple departments, and delivering concise presentations. Seeking a role in Corporate Communications administration to provide comprehensive support and contribute to team success. Fluent in English proficiency with intermediate Japanese. Proactive, adaptable, and capable of multitasking to meet deadlines effectively.
Overview
3
3
years of professional experience
Work History
Operations Manager
Lukfook Jewellery Licensed Shops
08.2021 - 12.2023
- Proficiently crafted and executed integrated online and offline marketing campaigns for a network of 12 physical retail stores. Spearheaded monthly experiential marketing events, meticulously coordinating logistics, managing on-site staff, and delivering captivating presentations to convey brand messaging and values effectively. Leveraged data-driven approaches to engage a select group of approximately 20 VIP clients, producing personalized electronic invitations for exclusive jewellery appreciation events. Demonstrated meticulous attention to detail in event venue setup, prioritizing attendee comfort and product safety.
- Led the planning and execution of impactful experiential marketing events, driving brand engagement and customer retention. Utilized advanced proficiency in Photoshop and video editing to create visually compelling promotional materials distributed across key social media platforms, including TikTok, WeChat, and XiaoHongShu. Developed and executed strategic digital marketing plans incorporating SEO strategies, social media initiatives, and video campaigns to maximize online visibility and audience reach. Implemented targeted promotions aimed at local clientele, hosting specialized jewellery category events periodically. Collaborated with shopping malls to coordinate event logistics, secure venues, determine event schedules, and optimize promotional placements within mall facilities.
- Monitored daily online promotional activities, curated visual and video content to align with current trends and product offerings, and devised strategic online promotion strategies. Maintained and updated social media profiles with compelling and relevant content to enhance brand visibility across digital platforms.
- Focused on continuous improvement by systematically collecting and analyzing activity outcomes and feedback, conducting post-event evaluations to refine future initiatives, and proactively seeking opportunities to enhance operational efficiency and achieve optimal results.
- Facilitated internal monthly work report meetings, delivering concise and engaging presentations utilizing PowerPoint, effectively communicating team achievements and fostering trust and transparency among stakeholders.
- Proactively streamlined and standardized internal management processes, devising managing systems to enhance operational efficiency and mitigate risks across internal teams. Developed and implemented protocols encompassing meeting procedures, customer payment regulations, employee professional development initiatives, performance assessment frameworks, and inventory exchange guidelines.
Category Operations Assistant
Sunny Fields Enterprise Limited
08.2020 - 08.2021
- Led the development of infant and toddler toys by conducting market research to determine product categories. As the project leader, maintained regular communication and project coordination with 8 departments (Procurement, Regulatory Affairs, CEO's Office, Sales Department, Customer Service Department, Data Analysis Department, Design department, Marketing Department). Successfully developed 6 toys within one year, utilised as promotional items alongside infant food products to boost sales and enhance brand competitiveness.
- Led internal toy product launch events, gathered feedback from various departments, and adjusted toy development projects accordingly.
- Proficient in project management skills, adept at utilising project management tools and templates to track project progress, manage timelines, and ensure project advancement. Skilled in identifying and prioritising tasks, effectively allocating time to address urgent and important matters, managing multiple tasks concurrently to meet deadlines, and making decisions when faced with multiple tasks, demonstrating a strong sense of ownership.
Education
Bachelor of Commerce - Marketing And Finance
University of Melbourne
Melbourne, Australia07.2019
Skills
- Attention to details
- Problem-Solving Ability
- Priority Management Skills
- Promotions planning skills
- Graphic design proficiency
- Communication and Collaboration Skills
- Marketing analysis
- Risk assessment skill
- Social media management skill
- Search engine optimization (SEO)
- Proficiency in Microsoft Office Suite: Word, Excel, and PowerPoint
Languages
Chinese (Mandarin), Chinese (Cantonese)
Native language
English
Proficient
C2
Japanese
Intermediate
B1
Awards
Leaders in Communities Award (2019)
Timeline
Operations Manager
Lukfook Jewellery Licensed Shops
08.2021 - 12.2023
Category Operations Assistant
Sunny Fields Enterprise Limited
08.2020 - 08.2021
Bachelor of Commerce - Marketing And Finance
University of Melbourne
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