Mathew Harvey
Zama-shi
Summary
Dynamic marketing professional with a proven track record at dōTERRA Japan, excelling in project management and data analytics. Fluent bilingual communicator with critical thinking skills, adept at transforming customer insights and business needs into impactful strategies that boost engagement and profitability. Deep understanding of Japanese culture, business practices, and how to effectively manage results across multi-national teams in different time zones.
Overview
7
7
years of professional experience
Work History
Mkt Project Manager/Special Project Manager
dōTERRA Japan - Tokyo, Japan
01.2023 - Current
- Spearheaded cross-functional initiatives, collaborating closely with country stakeholders to design and execute promotions and campaigns, resulting in a 24% year-over-year market growth.
- Managed the annual promotional calendar with exceptional leadership, incorporating demand forecasting for new product launches to align marketing strategies with customer demand trends. Proactively addressed technical, logistical, and procedural challenges, ensuring seamless execution and significantly enhancing forecast precision and operational efficiency.
- Led key projects including promotion impact analysis, customer lifetime value assessment, and SKU rationalization across over 250 SKUs, contributing to strategic decisions that enhanced market positioning and profitability.
- As a part of a team, took on the other key projects including corporate philanthropic events and building a Medical Relations strategy to improve product science and education.
Data Strategy Manager (Marketing Strategy Manager)
dōTERRA International, LLC - Tokyo, Japan
03.2020 - 12.2022
- Developed a deep understanding of customer needs and behaviors, leveraging data to inform strategic decisions. Led a team in crafting and executing groundbreaking campaigns that generated over $10 million in revenue in their first year.
- Led demand forecasting initiatives for new product launches, leveraging market insights and data analytics to predict customer demand accurately. Additionally, provided expert consultation on regular product forecasting, significantly enhancing forecast precision and operational efficiency.
- Revolutionized the company’s approach to customer engagement by mapping the customer journey, introducing new reports, and establishing KPIs that highlighted strengths and pinpointed opportunities for improvement in customer acquisition and conversion.
Call Center Operations Manager
dōTERRA International, LLC - Tokyo, Japan
05.2018 - 02.2020
- Undertook an international assignment to lead data-driven transformations within call center operations, significantly improving KPIs and fostering a positive shift in departmental culture.
- Elevated the monthly service level from 50% to over 90%, demonstrating a remarkable improvement in customer service efficiency and effectiveness.
Education
Some College - Business Management - Marketing
Brigham Young University Hawaii
Laie, Hawaii05-2016
Skills
- Detail Oriented
- Bilingual Communication
- Critical Thinking
- Data Analytics
- Project Management
- Easily Adaptable
Software
Microsoft Suite (Including VBA and Macros)
Salesforce Reporting
Adobe Suite (Photoshop and Illustrator)
Crownpeak
Timeline
Mkt Project Manager/Special Project Manager
dōTERRA Japan - Tokyo, Japan
01.2023 - Current
Data Strategy Manager (Marketing Strategy Manager)
dōTERRA International, LLC - Tokyo, Japan
03.2020 - 12.2022
Call Center Operations Manager
dōTERRA International, LLC - Tokyo, Japan
05.2018 - 02.2020
Some College - Business Management - Marketing
Brigham Young University Hawaii
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