Masamichi Tanaka

• Center for Trade Facilitations and Electronic Business (UN/CEFACT): Responsible for thought leadership in the area of emerging technologies and facilitating and writing white paper on IoT whitepaper, which defines international data transfer issues
• Next steps are to define and issue recommendations, and standards
• (I would like to officially continue this activity as an tech Expert from AWS.)

• Responsible for developing Relay42(CDP platform, Netherlands corporation) business in Japan
• Responsible for developing Eventory (Event orchestration platform, Poland corporation)
• Responsible for digital transformation consulting Mitsui-co and NEC to create revenue to sustain the company while developing above SaaS businesses.

Responsible for strategizing and architecture of Tokyo Olympics CRM(salesforce SFA and Marketing Cloud based.), Rolls in Large Government Bodies, Tokyo Olympic: Responsible for architecture and strategy of CRM, ticketing, IoT.

IoT Business

• Responsible for planning and developing Enebular, IoT data orchestration platform, similar in concept with AWS Greengrass
• Enebular was introduced few years before Greengrass and was chosen by NEC and Softbank as their data orchestration piece within their IoT platforms
• NEC purchased $2mil of Enebular licenses and invested $5mil
• For further developing platform
• (I was seconded to NEC for this deal.)
• Responsible for building large scale (NEC: $500mil) IoT business structure at NEC, which is being used in various smart-city projects in Japan

Digital Transformation (Principal Consultant)

• Responsible for managing digital transformation business which generated $50mil annually
• Responsible for creating digital transformation strategies for Sony, Sony Semiconductors, Toyota, NEC, as chief consultant
• Responsible for planning and developing EMI, data visualizer platform which acted as pivotal piece in all digital transformation projects
  (Example: http://global-sustainability-dashboard.org ) EMI generated $1mil
  Annual revenue from, Sony, Toyota, NEC each
  Responsible for consulting Saleforce.com in building out “Marketing Cloud” business in Japan upon their acquisition of Exact target and Radian6
  Received Marketing Cloud of the year awards from salesforce.com

• Ant’s Eye View was founded by ex-, employees in Seattle as world’s leading digital transformation consulting firm
• I was responsible for running the Japanese branch of this firm and introduced the concept of digital transformation to the market
• Responsible for building digitally transforming companies like Sony, Lawson, Tokyu Group, and Accounting Association of Japan
• Responsible for developing Radian6 (Canadian social listening tool) business in Japan ($2mil SaaS revenue) - This activity led to deep relationship with SFDC upon their acquisition of Radian6
• Ant’s Eye View Corp was acquired by PWC, and the Japanese entity, which was solely owned by me, was acquired by Uhuru Corp, a leading SFDE funded partner, under SFDC’s advisory.

• Responsible for leading team of 80 engineers and 20 planning/marketing staff, to create digital photo frame business from scratch, achieving over 60% market share (value wise), and generated $500million in revenue.
• Concurrently acted as planning lead for midterm corporate digital strategy, creating wave of networked products utilizing Playstation network.

• Responsible for planning and implementing new influencer engagement program.
• Responsible for planning and launching online community "Kotaete.net",utilizing .net technology. This Q&A community reached over 270,000 registered users and was awarded Japan's Presidential Award, along with an award from Kathleen Hogan (Current CPO).

VAIO Division Digital Marketing Solutions Department, Creative Center concurrently

• Planning of web-based marketing content / Information design as creative director
• Responsible for planning electronic content.
• Planning of VAIO pre-installed software such as Sonic Stage
• Planning and business management of various web services such as Percas TV
• Video Business Headquarters Video Product Planning Department (about 2 years)

Manager, Product Planning - AV and IT convergence products

• Led 30 designers and managed new product development to commercialization and market development.
• Responsible for planning "DVDirect" generating $200mil.in revenue, and awarded presidential award.

Optical Equipment Division

• In charge of technical consulting in sensor development for semiconductor manufacturers as semiconductor engineer

Canon Europe (Netherlands)

• In charge of joint development projects with Siemens, and SGS Thompson. Supported development of flash memory and CMOS sensors.
• Semiconductor manufacturing equipment business development in European market.