Masaki Yamane
DIR SNKRS/NBHD Lifestyle Lead
Tokyo
Summary
- Strong and deep understanding of Japan Streetwear culture and needs.
- Always keep consumer in the center making decision.
- Collaborative leader and support team's need.
- Optimistic for the future and giving positive energy to the team and employee for their motivation.
Overview
21
21
years of professional experience
2
2
Languages
Work History
Director SNKR/NBHD/Lifestyle Lead
NIKE JAPAN
01.2021 - Current
- Lead SNKRS digital business to maximize revenue. (DTC business)
- Lead and Manage NBHD accounts which are sneaker boutiques around Tokyo/Japan to authenticate sneaker culture.
- Manage SNKRS/NBHD P&L
- Lead X-Functional team including Marketing, Merchandising, Planning and Operations
- 5 Direct report + more than 10 dotted line report
Director City Consumer NSW TOKYO
NIKE JAPAN
09.2017 - 12.2020
- GM of Lifestyle (NSW) Category in Japan
- Manage and lead X-functional team including Marketing, Sales (Wholesale), Digital, Operation and Finance.
- Work with the global and geo team to make sure deliver consumer right products based on providing consumer trend and insight
Director Category Merchandising NSW
NIKE JAPAN
04.2015 - 08.2017
- Leading Lifestyle (NSW) category merchandising working with the global team.
- Work with the Global product team to create Japan local products/footwear/apparel.
- Manage 3 direct reports
- Lead and help Merchandising Org structure change
Manager Merchandising NSW FW
NIKE JAPAN
01.2013 - 03.2015
- Lead lifestyle footwear (Sneaker) business growth in Japan
- Work with the global product team to create special products for local specific needs (Collaboration + Quick strike)
- Manage Lifestyle Footwear (Sneaker) business
Sr Merchant NSW/AXN Sports
NIKE JAPAN
08.2009 - 12.2012
- Drive Collaboration and Special footwear (sneaker) creation and merchandising in Japan Market.
- Lead AXN Sports (Skate, Snow, Surf) Merchandising for Footwear, Apparel and Equipment.
- Build Japan AXN Sports strategy to drive growth
NSW Category FW PLM Indie/Urban/Energy
Nike World Headquarters
11.2008 - 07.2009
- Working at Nike World Head Quarter in Oregon, Portland
- Drive Asia Pacific Footwear business focusing on creating trend type of footwear/sneaker.
- Create Asia's specific needs special footwear/sneaker
- Work with several Asian countries (Korea, China, and so on) and understand each consumer needs.
NSW Assistant PLM (Energy & ACG)
NIKE JAPAN
11.2006 - 04.2008
- Create local collaboration products from Japan working with the Global product creation team.
- Lead all limited (Quick Strike) product operation including allocation for each accounts and units.
- Manage ACG (Outdoor) footwear merchandising including color creation.
Footwear Forecasting Analyst (Demand Planning)
NIKE JAPAN
10.2003 - 11.2006
- NSW (Lifestyle) and Baseball Demand Planning
- Inventory Management and control
- PO Creation + Operation
Education
Faculty of Policy Study
Chuo University
Tokyo, Japan03.2003
Skills
Timeline
Director SNKR/NBHD/Lifestyle Lead
NIKE JAPAN
01.2021 - Current
Director City Consumer NSW TOKYO
NIKE JAPAN
09.2017 - 12.2020
Director Category Merchandising NSW
NIKE JAPAN
04.2015 - 08.2017
Manager Merchandising NSW FW
NIKE JAPAN
01.2013 - 03.2015
Sr Merchant NSW/AXN Sports
NIKE JAPAN
08.2009 - 12.2012
NSW Category FW PLM Indie/Urban/Energy
Nike World Headquarters
11.2008 - 07.2009
NSW Assistant PLM (Energy & ACG)
NIKE JAPAN
11.2006 - 04.2008
Footwear Forecasting Analyst (Demand Planning)
NIKE JAPAN
10.2003 - 11.2006
Faculty of Policy Study
Chuo University
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