Microsoft Office
Mark Welch
Marketing
3-604, Koyodai 6-12, Inagi-shi, Tokyo,Tokyo
Summary
Results-driven Marketing Manager bringing progressive background in travel trade and food & beverage trade promotion environments. Natural leader and problem-solver with exceptional skills in customer relations, administration and scheduling. Manages competing priorities with organized and resourceful approaches.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Marketing Manager
AVIAREPS Japan Ltd.
Tokyo, Tokyo-to
03.2018 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for high profile Destination Marketing Organizations (DMO's) and Trade Promotion clients based in USA and Uganda.
- Portfolio of clients managed for Japan include: NYC & Company (official DMO for New York City), Alaska Seafood Marketing Institute, Uganda Tourism Board, Tualatin Valley, Washington State Department of Agriculture and Distilled Spirits Council of the United States.
- Successfully secured more than US$500K in revenue through developing strategic business proposals in response to RFPs for the Japan market, generating more than 10 new retainer clients in a 4 year period.
- Organized and arranged more than 6 Familiarization trips to New York City and Uganda for travel trade professionals and media, generating more than 10 new tour products and US$ 20K in media ad value.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Launched and managed social media pages for leading US spirit organization
- Developed consumer-tailored print marketing materials for targeted distribution and B2B events (seminars, workshops and sales missions).
- Won award for client for designing and managing best booth in category at leading tourism expo event and prize of free booth space for the following year's event.
- Implemented successful marketing and promotional strategies worth over US$ in yearly revenue.
- Created press releases in English and Japanese generating more than 100 articles through launching on leading Japanese PR agency site.
- Managed a team of 4 in-house bilinguals to put together in-house monthly magazine and report.
Public Relations Coordinator
Class NK
Tokyo, Tokyo-to
04.2017 - 09.2022
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Designed and implemented strategic business plan objectives.
- Managed internal, external and crisis communications.
- Identified customer needs through market research and analysis.
- Supplied marketing expertise to all company departments.
- Drafted and edited content for organizational publications, employee newsletters and stockholders' reports.
- Wrote press materials and delivered presentations to media representatives.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
Education
Associate of Arts - Linguistics With Japanese
University of Newcastle
Newcastle Upon Tyne 09.2005 - 07.2009
Skills
Market Analysis
Public and Media Relations
Client communication
Staff Management
Marketing and advertising
PeopleSoft
Budgeting and Allocation
Software
Photoshop
CRM
Certification
Ramen Studies - Graduate of Yamato Noodle School
Timeline
Marketing Manager
AVIAREPS Japan Ltd.
03.2018 - Current
Public Relations Coordinator
Class NK
04.2017 - 09.2022
Associate of Arts - Linguistics With Japanese
University of Newcastle
09.2005 - 07.2009