Hi, I’m
Mark Harris
Oyabe,Toyama
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
11
years of professional experience
Work History
GreaterGood
Email Marketing Manager | Digital Media Specialist | Brand Manager
08.2017 - Current
Job overview
- I have consistently delivered outstanding results by strategically integrating my expertise in email marketing, digital media management, and brand leadership
- With a strong focus on driving engagement and performance, effectively harnessed the power of email campaigns, subscriber journeys, and data-driven decision making to maximize revenue and subscriber engagement
- Email Marketing: - Achieved remarkable revenue growth, doubling revenue through personalized and automated emails in collaboration with Jeeng
- Skillfully managed the email program, overseeing strategic planning, creation, and delivery of daily newsletters to a subscriber base of 400k+
- Applied advanced segmentation techniques to tailor content, ensuring timely and relevant communication
- Employed meticulous A/B testing and data analysis, continuously optimizing for an enhanced user experience
- Elevated email open rates to an impressive 45% and achieved a 5% click- through rate (CTR), while maintaining a sub-1% unsubscribe rate
- Brand Management & Digital Media: - Enhanced YouTube viewership and reach for new videos, curating captivating content and skillfully editing videos
- Provided valuable graphic design support across departments, ensuring consistent and visually appealing branding
- Collaborated cross-functionally to maintain cohesive branding and visual assets throughout the organization
- Leveraged data-driven insights to guide decisions and consistently achieve objectives
- Key Achievements: - Orchestrated a successful transition from SalesForce Marketing Cloud to
- SendGrid Marketing Campaign, driving a 100% increase in 2022 revenue over - Amplified subscriber engagement by 100% through data analysis and targeted campaign design
- By synergizing my skills in email marketing, data analysis, and brand management, I am primed to drive significant value within innovative teams and contribute effectively to the ever-evolving landscape of digital media and marketing.
Freelance
Frontend Web Developer
11.2020 - Current
Job overview
- With limited but excellent experience in front end web development, I possess a growing and diverse set of skills that allow me to create and maintain dynamic and visually appealing websites
- I have utilized my past expertise in WordPress to help develop a local cafe's website, www.curioespresso.com
- By utilizing a WordPress theme that was lightweight and flexible and effectively using minor PHP, CSS, and HTML editing skills, I was able to deliver a visually appealing and user-friendly designs that align with their brand identity and provides seamless browsing experiences
- In designing and building my own website for my home renovation project, www.renovejapan.com, I used HTML, CSS, and JavaScript to ensure a fast and responsive browsing experience across various devices and screen sizes
- I implemented best practices for performance optimization and accessibility, resulting in a user-friendly website
- To showcase my Front End Web Design skills and continually grow them
- I have a diverse portfolio of small learning projects on https://github.com/ mbh206
- Through these projects, I have shown my attention to detail, problem- solving abilities, and the capability to write clean and maintainable code, while also learning on mistakes and building upon past projects
- These projects highlight my versatility and adaptability to different project requirements while also showing that I'm a lifelong learner.
GreaterGood
Social Media Marketing Specialist
01.2013 - 08.2017
Job overview
- Highly skilled and results-driven Social Media Marketing Specialist, Successfully designed and executed marketing strategies for several lifestyle, properties more than 20 million Facebook followers combined
- Helped drive engagement and growth with thoughtful and well-timed posting strategy.
- Consistently delivered exceptional results by implementing effective reporting processes (using Google Analytics, Facebook Developer Tools, etc.), utilizing social media scheduling tools (like PostCron, Hootsuite, etc.) and creating visually appealing content (with Photoshop, Premier Pro, etc.)
- By utilizing data-driven insights to identify target audiences for ad campaigns, optimizing content for improved landing page health, and implementing effective marketing campaigns I was able to grow our fanbase by 10% over just several months and significantly reducing time spent on data collection by 20%
- In addition to managing our social presence, also wrote and published articles
- Used effective SEO techniques to increase our reach in search engines and make each landing pages surface more easily for users
- Implemented effective SEO strategies, such as including keyword research, meta tags optimization, and content structure improvements, helped to drive organic traffic and enhance online visibility
- Strong understanding of agile marketing strategies, proficiency in reporting and analytics tools, and expertise in content creation and SEO optimization, contributed to the success of our organization's social media marketing initiatives.
Education
ScrimbaOnline
Front End Developer Certificate from Front End Web Development
2024
CourseraOnline
Google Data Analytics Certificate from Data Analytics
2023
Central Washington UniversityEdmonds, WA
Bachelor of Arts from Law and Justice (Policy, Administration
2012
Central Washington UniversityEdmonds, WA
Bachelor of Science from Interdisciplinary Studies
2012
Edmonds CollegeEdmonds, WA
Associate of Arts from General Studies
2010
Skills
- Marketing Campaigns
- Marketing Plan Development
- Customer Relationship Management
- Cloud Marketing
- Segment Strategies
- Search Engine Optimization (SEO) Practices
- Web Design
- Google Sites
- Internal Communications
- Communications Strategies
- WordPress Proficiency
- Google AdSense
- JavaScript
- Project Analysis
- Social Media Platforms
Timeline
Frontend Web Developer
Freelance
11.2020 - Current
Email Marketing Manager | Digital Media Specialist | Brand Manager
GreaterGood
08.2017 - Current
Social Media Marketing Specialist
GreaterGood
01.2013 - 08.2017
Scrimba
Front End Developer Certificate from Front End Web Development
Coursera
Google Data Analytics Certificate from Data Analytics
Central Washington University
Bachelor of Arts from Law and Justice (Policy, Administration
Central Washington University
Bachelor of Science from Interdisciplinary Studies
Edmonds College
Associate of Arts from General Studies
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