Manami Takahashi

Led a data-driven creative optimization initiative for a leading Japanese department store’s digital campaigns, significantly improving CTR and sales performance across Pinterest ads

• Developed and executed an iterative testing framework (PDCA) to identify and scale high-performing ad creatives based on behavioral data
• Merged trend insights with brand guidelines to produce creative concepts that drove commercial results and brand consistency
• Collaborated closely with graphic designers to align visual assets with audience intent, improving engagement and ROI
• Delivered actionable creative insights to internal stakeholders, bridging the gap between design, marketing, and business goals
• Mentored junior team members, fostering a collaborative work environment that encouraged professional development and skill-building opportunities.

Drove end-to-end go-to-market execution for an e-commerce launch, achieving ¥50,000 revenue in the first three months through digital and product-led strategies

• Collaborated cross-functionally with senior business leaders and engineering teams to define product positioning, optimize customer journey, and launch the platform on time
• Applied performance marketing, on-site conversion optimization, and UX best practices to drive measurable engagement and sales