Louise Neale

• Build and oversee a marketing team of 15 tasked with customer acquisition, engagement and retention of Disney+ subscribers
• Identify sources of growth/profitability/efficiency in current or new areas through strategic thinking and experimentation
• Partner with other regions, teams and LoBs including Integrated Marketing, Partnerships, Business Development, Corporate Comms, Studios, Parks and Consumer Products

Key Results

• Successfully hired in-house marketing team and implemented initiatives resulting in nearly 40% YoY increase in retail subscriber volume
• Experimentation of loyalty schemes and incentives for subscribers to increase LTV and reduce churn

• Oversee all digital marketing initiatives for Netflix Japan:
• Collaborate with cross-functional MarComm leads to design conversation-driving marketing campaigns, and work with agencies for end-to-end campaign strategy and planning
• Digital lead working closely with local platform partners (Yahoo, Google, LINE, X, etc) to nurture opportunities and negotiate innovative partnerships
• In-market POC for Global Growth Marketing team to integrate Japan's needs into acquisition initiatives

Key Results

• Executed title campaigns that drove significant volumes of conversations on Twitter including trending hashtags, such as Netflix's first Korean drama Twitter live stream festival
• Launched exclusive partnerships with Yahoo Movies and Filmarks (Japan's top film review app) to benefit PR and Growth marketing teams

[B2B IP analytics software start up backed by Sequoia Capital headquartered in Singapore with offices in China, UK, US and Canada]

• Lead cross-functional team of marketers and researchers based in UK and engineers and designers based in China to drive user acquisition and engagement
• Leverage qualitative and quantitative data to identify opportunities to test theories and drive growth through experimentation

Key Results

• Improved user onboarding experience resulting in 26% increase in new user activation in 3 months
• Successfully launched SEO initiative resulting in 45% of landing pages ranking on first page of Google search results with 15% in 1st position

[CX management software company headquartered in New York with offices in 14 countries including Japan]

• Own strategy and product roadmap for Advertising Cloud product used by over 650 logos globally for ad buying on social media platforms
• Developed partnerships with Facebook, X, Snapchat, Pinterest, among others to coordinate go-to-market strategies

Key Results

• Brought 2 new adtech products to market: Media Planner soft launch resulted in retention of global media agency with 50% increase in deal size to £1.5million ARR and average increase of 10% in ad spend across Tier 1 customers; Audience Manager resulted in 3 new logos within a month of launching
• Improvements in product contributed to increase of 300% in advertising media spend over 2 year period

• Build and manage 15-person professional services team across London, Paris, San Francisco, New York and Bangalore
• Productized strategy and analytics services, such as digital transformation strategies, content management processes, campaign planning, KPI setting and reporting for customers using Sprinklr

Key Results

• Effective management of P&L resulted in breaking even by month 6 vs month 12 target
• Managed delivery of projects ranging from $20k-$500k for global customers including Dell, P&G, Pernod Ricard, McDonalds, NFL, Philips, VISA, Philip Morris, JPMC, United Health Group, Nestle and LVMH, among others, with an NPS score of 62
• Customers were 38% more likely to renew their annual software contract after a project

[Social media agency headquartered in London with offices in US and Germany]

• Build and manage team of 7 marketing specialists in London and New York
• Deliver various services for global brands and agencies, including campaign execution and management, digital advertising strategies, customer segmentation studies, social listening analysis, and performance reporting

Key Results

• Delivered projects for global brands including Johnson & Johnson, Comcast, Nestle, Sky, Topshop and Dell, among others, generating a monthly run rate of $30k revenue per team member
• Successful launched new revenue stream contributing 20% of monthly gross profit by Q3 2014

[Global media agency headquartered in London with offices in 14 countries under Publicis Groupe]

• Management of digital advertising budget for Barclays, Marks & Spencers and Dixons Retail across display, VOD, paid social, PPC and affiliate marketing
• Manage team of 4 media buyers

Key Results

• Improved client relationship resulting in renewed contract
• Built digital strategies for and participated in 3 new business pitches

• Planning and buying digital ads for brands including American Express, Vodafone and Greenpeace
• Manage team of 3 analysts

Key Results

• Established Facebook as lucrative acquisition channel generating 30% profit margin
• Proposed innovative idea to Vodafone and secured additional £200k to run campaign